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Email Marketing – Best Reads Week of June 4

June 7, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: E-mail Marketing For Small Businesses Great beginning tips to help start your email marketing campaigns. And after you get started… 8 Questions to Ask Yourself Before You Hit Send If your answer to each of the questions in the article is “yes,” then your message is probably good go. But if you see any “no’s,” then you probably want to take another look at it. 12 Email Marketing Tips Every Startup Should Know About Improving your email marketing…

June 6, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Keys to Social Marketing Success From A Facebook Exec Speaking at the Phocuswright Europe conference in Amsterdam, Nikhilesh Ponde outlined five key strategies marketers need to implement now to keep up with the move to mobile. If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics Forbes asked a panel of experts from how to humanize a brand on social media. Their best answers are in the article above. 15 Steps to Social Media…

June 5, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Deliver Top-Notch Customer Service Customer service is the key to the survival of micro independent businesses. Why Great Customer Service Doesn’t Cut It This valuable selling point – great customer service – has become so overused, it doesn’t even register with consumers anymore. No one in business would make a claim to anything less. One Size Does Not Fit All When Serving Multigenerations Understanding consumers of varying ages is needed to convert them to loyal, satisfied customers.…

June 4, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” The Lexington CVB with destination development through their visitors center – Lexington’s former courthouse becomes tourist hot spot as visitors center opens. Denton (TX) adds art to their visitors center – Access Art Alley opens in Discover Denton Welcome Center…

June 1, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing 101: What You Should Know About Subject Lines, From Lines, and More Tips to maximize email marketing with the highest return on investment of any form of marketing — for every $1 spent on email, you’re getting about $38 back. To help you, a review of Top 5 Email Marketing Tools For Every Business We believe you should just look at the #3 option… A Primer on 3 Types of Email Autoresponder Campaigns Get the skinny on…

May 31, 2018
1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: After Facebook and Snapchat, What’s Next for Social Media Marketing? Carlos Gill pontificating on a podcast interview about Snapchat, Facebook Ads, Chatbots and AI. Another projecting Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities And then there’s these 3 eye-catching trends for social media in 2018 But if you don’t know the best strategies, your efforts won’t be as successful as you desire so consider… 3 Social Media Strategies for Maximum Engagement 5 Proven…

May 30, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Why the need to focus on customer service? Poor Customer Service Costs Companies $75 Billion Per Year, Study Finds The foundation of customer service success? Listening. Here’s why. You may be proficient in your line of business, but proficiency is useless unless you start to listen to your customers, determine their problems, develop a set of reasonable solutions and then execute and deliver them. Did Customer Service Help Chewy Rake In A Hefty Price Tag? Chewy hangs its…

May 29, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” The Orange (TX) CVB looks to boat races to drive tourism. It’s the Fifth Annual “Shootout on the Sabine.” DMOs take the lead in destination development. Most recent example? Augusta tourism leaders proposing a golf cart ordinance for their downtown. The personal transportation vehicles would help transport visitors. CVBs continue to host annual…

May 24, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, Why You Shouldn’t Be Afraid of Email Marketing Entrepreneur Network partner Ben Angel lays out in his latest video some of the highs and lows he experienced with his first endeavors in email marketing. 9 Must-have Components of Every Email Marketing Campaign To keep garnering a positive ROI, email marketing must be done right. If you have seen a dip in the performance of your email marketing campaigns, maybe its the mistakes in the article above. As if those 9…

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Email Marketing – Best Reads Week of June 4

Customer Service – Best Reads Week of June 4

Email Marketing – Best Reads Week of May 28

Customer Service – Best Reads Week of May 28

Email Marketing – Best Reads Week of May 21