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Customer Service – Best Reads Week of June 24

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even the concern for customer service? Here’s The Business Benefits of Quality Customer Service Some businesses tack on a customer service team long after they’ve built their product, company and processes. Others make the client experience one of their foundational components from day one—and they’re better off for it. What Customers Wish Retailers Knew About Service Certainly, any business – not just retail – stands to gain from learning what customers expect. The above article… 

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Social Media – Best Reads Week of June 17

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  Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Data-Backed Social Media Trends for 2019 [Infographic] This infographic from Awario provides an overview of the most recent social media marketing trends and shifts for 2019. 3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad) Three ripped-from-the-headlines social trends that Simon Kemp, the founder of marketing strategy consultancy Kepios, says are being reported all wrong. Back to the trends you CAN believe, influencer marketing continues to grow. Here are 20 Influencer Marketing Trends and… 

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Tourism Best Practices – Week of June 17

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Alpharetta Welcomes Visitors With ‘Summer Eats And Treats’ The campaign showcases some of the Georgia city’s attractions and cuisine. Empire State Building Visitors Will Soon Get Personalized Travel Tips for Their Best NYC Vacation Ever An exhibit, in partnership with NYC and Company, asks travelers about their interests and length of stay before… 

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Email Marketing – Best Reads Week of June 10

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? Here’s the 5 Benefits of Email Marketing for Small Business Also, Why Every Company Should Develop Email Marketing Now to the execution of your email marketing campaigns… How to Create Emails that Convert The key to effective email marketing starts with understanding that the email relationship is personal, powerful-yet-tenuous, and needs nurturing. The article above has 10 tips to creating powerful email marketing. 5 Simple Ways to Boost Your Email Marketing The key to being… 

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Customer Service – Best Reads Week of June 10

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 33 Ways the Boy Scouts Can Improve Your Customer Service Customer service leaders can learn from the Boy Scout motto, Be Prepared, because there are at least 33 ways the Boy Scouts can improve your customer service. 5 Customer Experience Basics to Avoid A Customer Service Nightmare In the vocal world of social media we live in, poor customer experiences can quickly turn into public customer service nightmares. The article above has 5 customer experience… 

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Social Media – Best Reads Week of June 3

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  Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Often Should You Post on Social Media? Short answer is depends, but the article above gives some guidance. As to what to post? 50 Types of Social Media Posts to Keep Your Followers Interested [Infographic] And to help with those 50 types of posts, 7 Social Media Content Writing Tips There’s also some incredible social media tools available. Inc. shares 11 Social-Media Marketing Tools to Bookmark Now And Social Media Today shares 15 Incredible Tools You Never Thought You Needed… 

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Tourism Best Practices – Week of June 3

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Visit Jacksonville Launches Free ‘Visit Jax!’ Mobile App The app has features to make any trip to Jacksonville easier, including places to stay, events, what to do and local tours. Partnership Leads to 1500 Green Caffeen Cups Branded With Destination Marketing Message “We are hopeful as the cups spread to other regions, people will… 

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