Marketing - Back To You Marketing

Social Media – Checklist, Acronyms, Budget and Helpful Apps

May 16, 2016
2 min read

You’re told you can market your business for no money on social media. (In this collection, we have a link to a video that says that.) So you want to get started. Start here: Your Essential Social Media Checklist Replace “actor” with your industry and go through the “essential social media checklist… (that) will help you create social media accounts that more clearly reflect who you are, help grow your fan base, and build lasting industry relationships.” Now learn these: Social Media Acronyms That All Marketers Should Know (The) comprehensive list of the latest social media acronyms will help you survive your…

May 12, 2016
2 min read

These weekly collections of how-to articles are intended to improve customer service in your small business or destination. But it may be rockin’ already! Your shop may be known far and wide for its exceptional customer service. Have you ever thought “is it too friendly?” We start with that question. When Customer Service Gets Too Friendly How familiar should the relationship between customer and server be? Kim Knight considers the issue. Transform Your Customer Service And Customer Experience In 12 Steps The first part of simplifying customer service and customer experience transformation is to have a list. Here’s such a…

May 11, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Wait! You’re not utilizing email in your marketing? Huffington Post recommends email as one of 3 Places to Put Your Marketing Dollars Instead of Social Media Social media ROI isn’t close to the effectiveness of email marketing. Period. To help with your campaigns… 6 Email Marketing Challenges And How To Overcome Them Let’s take a closer look at the biggest issues plaguing marketers and the solutions for each. 5 Ways a Patient E-newsletter Will Make Your…

May 10, 2016
1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices: ‘D-Rover’ Mobile Visitor Center Unveiled in Detroit A black and white van with a big yellow stripe will be at upcoming metro Detroit events this year as a mobile beacon for things to do here. Second story on the D-Rover. Could Airborne Cable Car Boost Chicago Tourism? Imagine sitting in a sleek, modern-day cable car zipping over the Chicago River to Navy Pier, perhaps even Millennium Park. Columbia State, Visitors Bureau…

May 9, 2016
2 min read

As they say, “why recreate the wheel?” and when it comes to social media practices, it’s okay to watch popular or successful accounts, see what they’re doing and try to emulate. If you truly struggle with your campaigns, take a look at these first two articles to learn how you might “do” social media better: 20 Popular Social Media Sites Right Now (The article) profiled 20 most popular social media websites so you can now make informed marketing decisions. 5 Trends from Social Media Marketing World 2016 Here are five of the biggest trends discussed at Social Media Marketing World.…

May 5, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

May 4, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Here’s 15 fixes to help with the success of your campaigns and how to measure your success: 5 Practical Tips to Improve Your Email Marketing Campaign Here are five practical tips that help you get more subscribers as well as increase your engagement. Spring Sending: Time for a Fresh Start A few suggestions that should help to provide some well-needed tender loving care for your marketing efforts. (And remember … given all that your email…

May 3, 2016
3 min read

It’s National Travel and Tourism Week in the United States. A week to spotlight the 15.1M jobs and $2.1T the industry generates for the U.S. economy. What a better week for our largest collection of Tourism Best Practices. These are innovative programs tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing to increase visitation in their destinations. We start outside the U.S. You’ve heard of multi-city or multi-county collaborations. How about multi-nation? Report: Jamaica, Cuba and the Dominican Republic to Forge Multi-Destination Arrangement Efforts to boost cooperation between Jamaica and Cuba in the area…

April 28, 2016
3 min read

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Customer Service – Can It Be TOO Friendly?

Email Marketing – 11 Tips and How Email is Like Elections

Tourism Best Practices – Detroit Mobile VC, Chicago Cable Car and more

Customer Service – Lessons from Big Brands; 5 Metrics