Marketing - Back To You Marketing

The Marketing Power of an Online Review

May 31, 2016
3 min read

Did you like our service? Comment on Angie’s List. Enjoy your meal? Share on Urbanspoon. Have fun on your vacation? Let everyone know on TripAdvisor. The opportunity to share the good – and of course the bad – is bountiful online. TestFreaks, Choice and Trustpilot join the better known, Yelp, Angie’s List and TripAdvisor, in attracting the opinions of consumers – and of course, the advertising dollars of brands. Norman, Oklahoma, based ReviewSpot.us has joined the fray offering a unique business model designed to ensure that reviews posted on businesses have the integrity and reliability that we count on. Under…

May 30, 2016
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 8 articles / 36 tips to help with your email marketing: 5 Costly Email Marketing Mistakes to Avoid At All Costs mistakes can cost the company or person sending them some serious credibility points. To prevent this from happening to you,…

May 27, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices: Way Finding Signs Up in Downtown Norman A pilot project bringing way finding signs to Norman has finally come to fruition. The way finding signs are designed to help visitors to Norman get to different tourism centers and important areas in the city. Corsicana’s Wayfinding Project to Attract Tourists Residents will be seeing some new signs around town in the next couple of weeks as the Corsicana Convention and…

May 26, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So to start this week’s collection of customer service reads, Ellen Gillette…

May 25, 2016
2 min read

You have your social media accounts set-up. Facebook and Twitter are branded. LinkedIn is complete. You have your goals. A calendar of rich content is planned. You’re posting. But that’s it. There’s no engagement. We’ve long commented on the need for you or your staff to engage with your customers. You can read those thoughts in Five Things You Should Be Doing, Social – Verb People Engaging Pt. 1, and Social – Verb People Engaging Pt. 2 Just when we thought we were the lone voice in the wilderness, Chad Brooks pens Are You Paying Enough Attention to Customers on Social…

May 23, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. You’re not making mistakes are you? We start this week’s collection of email reads with 18 mistakes. As they say, “learn from your mistakes.” Here, others make the mistakes and you learn! Business: Top Five Email Marketing Mistakes That Will Cost You Five major email marketing mistakes you need to avoid as these could cost you in terms of reputation, email marketing service providers, potential clients and good email delivery. 6 Bulk Email Marketing Mistakes That Everybody Makes…

May 20, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

May 18, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices: Las Vegas Invests in Virtual Reality, Lifestyle Content to Attract Conventions Skift Interview: Las Vegas is striving to increase its convention business further with new content platforms and a series of virtual reality videos. Youth Sports Targeted to Draw More Visitors to Springfield The Greater Springfield Convention and Visitors Bureau wants to establish a youth sports complex and target amateur athletics to increase tourism. Plano Unveils New Hot Air Balloon: City Considers it Key…

May 18, 2016
2 min read

The Oklahoma Conference on Tourism was held yesterday in Oklahoma City. Great sessions on branding, social media, customer service, motorcoach marketing, festival and events marketing, agritourism, destination development, and attracting Gen Y (millennials) to your destination. Naturally, quite a few ‘little nuggets’ of take-aways… Secret to #socialmedia #marketing per @SheilaS of @TourismCurrents: “Work your butt off!” 3 times to market on #socialmedia: before, during and after. Too many forget last two and (social media) account goes cold. @SheilaS Your #CVB is not reaching #millennials. No app. Website (is) not mobile friendly. (You need to) treat #socialmedia like traditional media. “Don’t discount a…

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The Marketing Power of an Online Review

Tourism Best Practices – Week of May 23

Customer Service – What Ever Happened To It?

Email Marketing – Learn from These 18 Mistakes

Customer Service – The New Selling; 6 other reads and 40 tips

Tourism Best Practices – Virtual Reality, Sports and Hot Air Balloons