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Tourism Industry Undervalued – Needs Repect

  • 3 min read

At a recent town hall meeting, Oklahoma Lt. Governor Todd Lamb made a pretty good case that the tourism industry is one of, if not the most undervalued industry. “Few grasp the tourism industry’s impact on Oklahoma. They don’t realize U.S. travelers spend $7.2 billion in Oklahoma in 2012 or tourism generated $385.3 million in state taxes – the third largest revenue stream in state government – and $188.5 million in local taxes that year.” Beyond the numbers are all of the issues destination marketing professionals have to deal with. I recently spoke to a Chamber Leadership Class about issues related to tourism. After I shared… 

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Koranda Named A Constant Contact Solution Provider

  • 3 min read

Stephen Koranda, Back To You Marketing, Named a Constant Contact Certified Solution Provider Norman, Oklahoma, marketing expert to help small businesses and nonprofits achieve meaningful marketing results  NORMAN, OK — October 1, 2014 – Stephen Koranda, Founder and President of Back to You Marketing, has been named a Certified Solution Provider by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. As a Certified Solution Provider, Koranda has completed the Constant Contact Certification Program which provides training on the Constant Contact Toolkit™, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing… 

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How To Create An Exceptional Experience

  • 5 min read

While it appears as if the need for customer service is going away, eventually the consumer has to have human interaction. We in destination marketing know a traveler can make a hotel reservation and book a flight online. They can get tickets to a show or attraction online. They can check luggage with minimal personal interaction and the flights offer minimal personal interaction. Eventually though they get in a taxi, get to the front desk of a hotel or are greeted by the wait staff at a restaurant. There is where the visitor must encounter exceptional customer service. Pete Winemiller… 

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