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Google Ads (Part 2) Tips to Creating Effective Search Ads

People are searching all the time and when they start searching for a business or organization like yours, you want to show up to increase their chances of them doing business with you. You especially want to make sure your business shows up at the top to increase their chances of seeing and doing business with you. That’s where Google Ads come in. They’re important to an online strategy to help you drive traffic and business. Marketing Charts reports Paid Search is second in media planned to be used. (Social Media and Display tied for tops.) We’ve shared what Google… Read More »Google Ads (Part 2) Tips to Creating Effective Search Ads

Social Media Checklist for Pinterest

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we are able to get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see… Read More »Social Media Checklist for Pinterest

Before You Hit Send Email Check-list

We made a mistake in an email. We were so excited about our 500th blog post, that in our haste to share it with you, we failed to check what was to be a link to the blog page on our website. Shortly after we hit ‘send,’ someone replied and said, “Your link doesn’t work!” Doh! Mistakes are going to happen. They happen to the biggest of brands. To help ensure we don’t make any (fewer,) we regrouped and put together our “Before You Hit Send Check-list.” Because we’re of the sharing nature, here it is. The ‘From’ name The ‘From’… Read More »Before You Hit Send Email Check-list

Top Email Marketing Reads – Week of October 2

Each week, we read a number of articles from online sources. Below, the top reads from the following week: 5 Examples of Awesome Email Marketing In a world that’s been sending and reading emails for years, how can you innovate within your emails and stand out from the pack Above are five examples of awesome email marketing to inspire you. Experts Share Holiday Email Marketing Tips for 2017 [Infographic] To make the holidays less tedious for you, EmailMonks has compiled tips and predictions shared by 10 Email Marketing and Social Media experts in their latest infographic. 5 Ways to Write Better… Read More »Top Email Marketing Reads – Week of October 2

20 Easy Video Content Ideas for Your Marketing

It’s one thing to stress video in marketing. It’s another to show the numbers: One-third of online activity is spent watching video. More than 500 million hours of videos are watched on YouTube each day. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. There are 75 other staggering video stats here and 91 other video marketing stats here to convince you to consider video in your marketing but frankly, you already know you should be rolling cameras. But videos of what? Here’s 20 easy video content ideas for your marketing. Scan your retail… Read More »20 Easy Video Content Ideas for Your Marketing

Social Media – Past, Present and Strategy

You’re not completely naive. You know about social media. It’s probably how you found this blog post. But REALLY, What Is Social Media and How Did It Grow So Quickly? James Carson with a well written essay. Now that we know the history of social media, where is it going? The Future of Social Media Is Here: These Are the Trends You Need to Know Hubspot projects five major trends that are defining the next wave of social media. So maximize your social media marketing today and in the next wave with these Social Media Strategy: Best Practices It’s time to… Read More »Social Media – Past, Present and Strategy

Should You Build Your Own Website?

It’s estimated nearly 35% of small businesses do not have a website. 35% of businesses are giving up being found. 40,000 searches are performed on Google PER SECOND! That’s 3.5 billion missed opportunities for a new customer to find your business. (Noted that not all 3.5 billion searches will be for a “vet in Norman, OK” or your business.) By not showing up in the search engines or on the internet at all, customers can’t find you, and you lose credibility. You’re working hard to develop a strong reputation and build a client base. Don’t blow it with no website.… Read More »Should You Build Your Own Website?

Twitter Tips to Improve Your Twitter Marketing

With all the focus on Facebook, Twitter is often the forgotten social media outlet. More recently, Facebook and Instagram accounts are connected to Twitter so we “don’t forget to tweet.” (We believe that’s a bad idea. We wrote about why you should disconnect your accounts.) With a little attention and care, you can get more followers and increase engagement on Twitter exposing your destination or business, and attracting more customers. People also won’t SMH at your cryptic tweets from Facebook. Here are eight tips and tricks to improve your Twitter marketing. Try to make your tweets informative, useful, or funny.… Read More »Twitter Tips to Improve Your Twitter Marketing

Social Media – Best 8 Reads Week of May 29

We do the reading for you. Here’s 8 of the best reads this past week on social media. That being said, these first two aren’t articles. They’re reports. You’ll have to subscribe or at least provide an email address I’m sure but consider the 2017 Social Media Marketing Industry Report In Social Media Examiner’s ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays a role in social media marketing. Also, The Digital Trust Report, a brand new report from… Read More »Social Media – Best 8 Reads Week of May 29