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Tourism Best Practices – Republican National Convention Style

July 19, 2016
2 min read

All eyes this week on Cleveland as the Forest City hosts the Republican National Convention. Tourism professionals in Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) in Cleveland around northern Ohio are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland Launches #AskCLE to Answer Visitor Questions During RNC (and Beyond) The visitors bureau opened a social-media headquarters and launched a new hashtag — #AskCLE – designed to aid Republican National Conventionguests as they navigate the city. Visitors can pose questions using a variety of social-media outlets, including Twitter,…

July 18, 2016
2 min read

Stephen speaks regularly on marketing, social media, email marketing and customer service. Probably the most asked question regarding email is ‘how often should we email?’ Stephen suggests at least once per month. Beyond that? It depends. Three ways to further answer how often you should email here: How Often Should You E-Mail Your List? I wish there was a simple, straight-forward answer, but the best I can do is tell you that it depends. For everyone that just groaned, let me explain that a little more. 7 Ways To Grow Your Email List There are certain measures you can take…

July 6, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Step It Up: 12 Tests to Optimize Email Performance These 12 tests will take you to the next level in truly optimizing your email performance: 7 Tips For Turning Your Subscribers Into Loyal Customers Apply these…

June 30, 2016
2 min read

The biggest news this week in social media is surprise, surprise! Facebook is changing – again! Big change though especially for those who maintain Facebook pages. You may see a further drop in traffic and post likes, shares, and comments. Facebook Changes Mean You’ll See Even More Friends’ Posts Facebook announced Wednesday it is limiting the amount of content from Pages, or the public profile created for brands, celebrities and media publishers a user follows. The News Feed will feature more posts from friends and family instead of posts from news companies. Who are the winners and losers of this change? Here’s…

June 23, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Wondering though if you’re doing it right. Perhaps the 10 Golden Rules for Social Media Managers and Marketers can help. Now that you’re content is improving, improve the size of your following: 5 Quick and Easy Ways to Double Your Social Media Following With these five tips, you can work on doubling the size of your social media following, without ever sacrificing the quality of your audience. 5 Ways to Get More LinkedIn Leads With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure…

June 17, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Take your social media campaign to a new level with a contest on Pinterest. Here’s How to Win With Pinterest Contests Pinterest contests can increase your followers, boost engagement, and promote your brand and products. In the article above, you’ll discover how to easily host and manage a winning contest on Pinterest. 5 Up-and-Coming Social Media Tools You Should Know About We want to show you five incredibly powerful up-and-coming social media tools you should be using to enhance your campaign. A CEO’s Tips for Maximizing Social Media ROI The…

June 1, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But you’re not attracting new followers. This week among the 6 social media reads, ways to attract followers. Plus trends, changes to Instagram and learning from other’s mistakes: 13 Ways Your Business Can Attract More Social Media Followers Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages. Social Media Trends to Watch In order to stay on top of your marketing game, you need to know what’s going on in this…

May 23, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. You’re not making mistakes are you? We start this week’s collection of email reads with 18 mistakes. As they say, “learn from your mistakes.” Here, others make the mistakes and you learn! Business: Top Five Email Marketing Mistakes That Will Cost You Five major email marketing mistakes you need to avoid as these could cost you in terms of reputation, email marketing service providers, potential clients and good email delivery. 6 Bulk Email Marketing Mistakes That Everybody Makes…

May 18, 2016
2 min read

The Oklahoma Conference on Tourism was held yesterday in Oklahoma City. Great sessions on branding, social media, customer service, motorcoach marketing, festival and events marketing, agritourism, destination development, and attracting Gen Y (millennials) to your destination. Naturally, quite a few ‘little nuggets’ of take-aways… Secret to #socialmedia #marketing per @SheilaS of @TourismCurrents: “Work your butt off!” 3 times to market on #socialmedia: before, during and after. Too many forget last two and (social media) account goes cold. @SheilaS Your #CVB is not reaching #millennials. No app. Website (is) not mobile friendly. (You need to) treat #socialmedia like traditional media. “Don’t discount a…

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