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Email Marketing – Best Reads Week of July 16

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How Your Small Business Can Use Email Marketing to Drive Revenue Five actionable tips you can use to maximize your email marketing and get your register ringing. How to Craft an Email Newsletter That Gets Marketing Results Simple read on why email still works, how to craft an email blueprint, and ways to make your newsletter more effective. (Even some “don’t dos.”) But don’t call it a “Newsletter!” 4 Ways to Leverage Email Marketing For Audience Engagement Try… 

Social Media – Best Reads Week of July 16

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: What 10 Social Media Professionals Say Should Be Your Top Priority Right Now The author asked 10 social media professionals to name “the ONE thing that marketers must do this year to stay ahead of the curve in social media.” The article above has what they said. Six Lasting Principles That Drive Social Media Success Social media mavens and members of The Oracles share the tactics they use to grab attention, nurture engagement and attract conversions. Why You Need a Social Media… 

Tourism Best Practices – Week of July 16

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Estevan (SK, Canada) Launching Selfies Spots Experience Estevan (SK, Canada) Selfie Spots aims to highlight the best places to take a selfie. 24″ stickers have been placed around the destination. The stickers include footprints where you can stand to get the best selfie. He Ate At All 50 Downtown Akron Restaurants and Has A… 

Email Marketing – Best Reads Week of July 9

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Six Reasons Email Marketing Still Rocks (And Will Keep on Rocking!) Email marketing keeps on making a big, exciting noise. And the article above has six reasons why that’s likely to be the case for a long time to come. The Ultimate Hack For Building Your Email Database Long read, but great tips to helping build your email database. 5 Email Marketing Best Practices Written for the car wash industry, these five tips apply to any industry. Also, what… 

Social Media – Best Reads Week of July 9

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: A Beginner’s Guide to Building Your Social Media Presence Small businesses will need to work hard in order to create a strong social media presence. The article above has a few simple steps will place you on the right path. Then, Use These Tips to Boost Your Social Media Reach If Facebook advertising seems complex and overwhelming to you as a business owner struggling with your online marketing, you are not alone. The article above has 10 simple tips on… 

Tourism Best Practices – Week of July 9

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Miami Draws Visitors with Spa Month Clarksville (TN) CVB leading wayfinding signage program Shreveport-Bossier Convention and Tourist Bureau partners with stakeholders to help visitors find the perfect selfie spots Decals at a dozen attractions invite visitors and locals alike to post a selfie to social media using the hashtag #SBFunSide. Richmond Hills (GA)… 

Email Marketing – Best Reads Week of July 2

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 4 Email Marketing Hacks That Will Help You Stand Out From Your Competition Four things you must look out for if you want each one of your emails to create an impact and bring in conversions. Subject lines are always important. Icontact offers The Best Email Marketing Subject Lines Offering tips for 6 message types and 8 industries, plus additional writing tips. Steal This Marketing Tactic From McDonald’s and Petco to Dramatically Increase Sales Don’t worry about keeping up… 

Social Media – Best Reads Week of July 2

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Base Your Social Media Strategy on the Storytelling Framework of ‘Avengers: Infinity War’ One of the answers to improving your social media results is found in a surprising place: Avengers: Infinity War. Many brands have capitalized on its high-profile and enormous star power. You can do this by using the ingenious storytelling framework the film used (no spoilers). Or, follow these 6 Examples Of Incredible Social Media Marketing Campaigns KFC, the #Realstagram Campaign, Wix, #Puberte, Taco Bell, and Uber… 

Tourism Best Practices – Week of July 2

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Here’s a handful of destination marketing campaigns: Greater Fort Lauderdale CVB Launches “Sunny Health” – Medial Tourism Initiative New Columbia CVB Marketing Campaign Features Locals to Promote Destination Franklin Launches Ambassador Program for Downtown Tourism Explore Victoria Painted Rock Quest Starts Friday   Other tourism best practices… Colorado Springs Tourism Master Plan Envisions Growth…