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Tourism Best Practices – Week of August 27

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” What a better model of destination development than the Manatee County visitors bureau asking for $500,000 in reserve funds for red-tide cleanup Manatee County (FL) has deployed an emergency management team to help clean up dead fish left behind by the red tide algae bloom that has killed wildlife and hurt business in… 

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Social Media Checklist for Twitter

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As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we can get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see your business… 

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Email Marketing – Best Reads Week of August 20

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re saying, “Email!? The spammy stuff no one wants?” Well, Don’t Underestimate the Power of a Good Newsletter to Drive Business Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content. So to start your email marketing, build a list. 15 tips to building a mailing list for email marketing We’ve offered other tips to growing your email list. There’s 12 here. 6 here. And 12 more here.… 

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Social Media – Best Reads Week of August 20

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Five Ways To Amp Up Your Social Media Strategy Five key factors to include in your social media strategy to take our online presence to the next level. Grow Your Practice With Social Media While written for the optometry industry, the four tips can easily be applied to any business or industry. 3 Low-Cost Video Tools for Social Media Marketers Need to do more marketing with video? Looking for video tools that are easy to use? In the… 

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Tourism Best Practices – Week of August 20

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” What a better model of tourism best practices than the State Tourism Director of the Year.  Congratulations to Sara Otte Coleman, North Dakota’s State Tourism Director! US Travel recognizing the destination marketing leader at ESTO. Other Tourism Headlines: A Peek Into Uganda’s Tourism Marketing Strategic Plan Elgin Area Convention and Visitors Bureau Plans… 

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Email Marketing – Best Reads Week of August 13

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re asking if email marketing is an effective marketing channel, Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email and New Research Studies Correlation Between Email Marketing Tactics, Program Effectiveness, and Revenue Growth To optimize your efforts and realize the ROI and revenue growth, Email Marketing Best Practices: Tips To Become A Better Marketer Some of the best email practices for 2018 and a brief on the businesses that practice… 

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Social Media – Best Reads Week of August 13

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Prioritizing Social Media as a Business Strategy Considering which social networks you should prioritize? What types of content should you share? How should you measure success? Five Tips For Making The Most Of Your Social Media Engagement Strategy Social media marketing can only work if you do it right or follow the basic rules of activity as well as engagement. Simple Ways to Enhance Your Brand on Social Media Tips to create great visuals on Twitter, Facebook, Instagram,… 

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Tourism Best Practices – Week of August 13

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Sex Still Sells: Lithuania Capital Vilnius The ‘G-spot of Europe’ in Ad Campaign Would your DMO be brave enough to run this campaign? The raunchy tag line alongside an image of a woman lying on bed sheets printed with the map of Europe, grasping a handful of fabric where Vilnius is located, appears on… 

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Email Marketing – Best Reads Week of August 6

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re asking if email marketing an effective marketing channel, here’s Why Email Still Reigns Supreme The infographic gives eight reasons for email’s effectiveness. How To Structure Your Email Program To Retain Customers Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. Five Ways Your Dealership Can Use Email Marketing To Increase Sales While written for the auto industry, the tips in the… 

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