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Tourism Best Practices – Week of January 8

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Boards Used New Platforms to Woo Connected Travelers in 2017 Tourism boards have their critics who say destinations don’t drive as much innovation as other travel sectors. But destination marketers are increasingly proving their naysayers wrong, and in some cases they are changing the tech landscape in their communities. Towns Drum Up Tourism Through Creative Corridor Route A collaborative marketing effort by 10 organizations in five mountain… 

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Email Marketing – Best Reads Week of January 1

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: A Crash Course in Email Marketing Constant Contact states that email marketing converts more customers than social media and search combined. Here is a crash course to help your business get started with email marketing. 5 Beginner Mistakes To Avoid In Email Marketing When we start email marketing, we tend to make several mistakes that can be harmful to your first campaigns. Here are 5 of them among the most widespread and how to avoid them. 12 Ways To Improve… 

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Social Media – Best Reads Week of January 1

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The Basic Social Media Mistakes Companies Still Make No matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered. Your company may discover that it needs a strategic do-over. 7 Ways to Stay Focused With Your Social Media Marketing in the New Year Do you find that you are spending too much time on social media, but not getting much accomplished? What you need is… 

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Tourism Best Practices – Week of January 1

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Colorado Springs Installs Large ‘Picture Frame’ at Garden of the Gods But met with controversy, it was removed. Mercer County Visitors Bureau Wants Casino Near Grove City Outlets The CVB taking a lead in destination development. Tri-Cities Get Their Geek on With Science Tourism Initiative How a DMO capitalizes on a major convention in their destination. Destination Cleveland Launches We Are Cleveland Volunteer Program to Welcome Visitors The… 

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Email Marketing – Best Reads Week of December 18

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Ultimate Guide To A Winning Email Marketing Strategy Unless you have a grip on the basics of email marketing, you cannot move further with innovations that will help you reach out to the millions with your brand message. 7 Ways To Increase The Effectiveness of Your Email Marketing For anyone trying to squeeze more out of their email marketing or turn around their lackluster campaign success, here are 7 pointers for increasing the effectiveness of your email… 

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Social Media – Best Reads Week of December 18

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Six Surefire Ways To Increase Engagement On Your Social Media Posts Tactics to help you increase engagement on your social media posts, resulting in more reactions, comments, tagging and shares. 4 Tips to Revamp Retail Social Media Strategy for the Holiday Season and Beyond How can retailers be prepared on social media? The article above has four tips to improve social media strategy for the holiday season and beyond. How To Set Up a Timesaving Social Media Workflow… 

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Tourism Best Practices – Week of December 18

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Manitowoc (Wisc.) Visitor’s Bureau Hosts Photo Contest Experience Olympia & Beyond Wins Award for New Website The site awarded a Silver Davey Award from by the Academy of Interactive and Visual Arts (AIVA) Visit Albuquerque Unveils New Website Bellefonte Chamber Looks Toward Mobile App to Help Visitors The Wichita Falls Convention and Visitors Bureau Redesigns Visitor Center The news video provides glimpses of the new look including a large… 

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Email Marketing – Best Reads Week of December 11

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 8 Test ‘n Learn Ideas For SMBs To Improve Email Marketing Results There are simple “test and learn” email campaigns that you can and should implement on a regular basis to try and see what might be the right mix of tactics to meet your company’s specific objective. The article above has good examples that any SMB can use today. 15 Email Marketing Best Practices That Will Maximize Returns Want to make the most of your email marketing?… 

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Social Media – Best Reads Week of December 11

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 7 Best Social Media Channels for Business Marketing With so much variety currently on the market, it can prove challenging to select the right social media channels for your business needs. The article above reviews the top 7 best social media channels for business marketing. 6 Mistakes to Avoid When Building Your Social Media Campaign With so many options and tools available, it is easy to make mistakes that can hurt both your campaign and your brand. If… 

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