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Tourism Best Practices – Week of December 11

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We Want You Back, Ciudad Juárez Tells Tourists A campaign seeks to remake the city’s image to encourage visitors to return. Discover Long Island Introduces Off-season Campaign Discover Long Island kicked off its first off-season campaign, “Tis the Season to Discover Long Island.” Aimed at enticing locals and visitors alike, the campaign promotes the region’s winter and holiday attractions, and family and romantic getaways – as well its off-season… 

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Email Marketing – Best Reads Week of December 4

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Best Practices for Small Businesses It’s hard to ignore the power of email marketing for a small business. From sending helpful resources to announcing specials and promotional alerts, a good email strategy will help nurture your lead into a customer, or delight an existing customer. 5 Strategies to Skyrocket Your Email Newsletter to the Next Level A few basics tips on what you can do to improve your next email newsletter. 4 More Ways to Make… 

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Social Media – Best Reads Week of December 4

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: CMO One-to-One: How Papa John’s Uses Social Media to Change Brand Perception CMO of Papa John’s International, Brandon Rhoten spoke with eMarketer’s Debra Aho Williamson about why he believes marketers can and should use social media to enact broad changes in brand perception. Speaking of having an “edgier voice” on social media, here are 12 of the Sassiest Brands on Social Media Be careful young padawan, as Brandon says in the article above, “you have to understand your… 

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Tourism Best Practices – Week of December 4

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Campaign to Boost Australian Coast Visitors Albany Australia launches destination marketing campaign. While Canada Works on Niche Tourism Efforts CVBs take the lead on destination development: New Signage in Cabarrus Guides Tourists to Attractions Tourism, City Talk Sports Park   In the event marketing realm… Greater Miami Convention And Visitors Bureau Celebrates 4th Annual ART OF BLACK MIAMI Campaign Holiday Fun Abounds with DLT’s Latest Offering  WinterGlo Festival… 

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Email Marketing – Best Reads Week of November 27

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Get Started with Email Marketing (And Why You Should) How do you get started with email marketing? You can do that in 4 simple steps. 3 Simple Rules for Effective Email Marketing Think about the best days and times to send your emails, provide quality content and track your open rates. 6 Ways to Turbocharge Email Marketing Here are six ways to fulfill your organization’s business and marketing objectives while standing out in a jam-packed yet… 

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Social Media – Best Reads Week of November 27

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Social Media Strategy: It’s More Than Just Posting Giving your social media accounts a little more attention on a daily basis will help your event business tremendously once you know exactly what to look for each day. 28 Social Media Marketing Tips: The Expert Roundup Want results when marketing on social media? Check out these tips gathered from social media stars around the web. 17 B2B Social Media Campaigns to Learn from in 2017 Highlighting the best B2B… 

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Tourism Best Practices – Week of November 27

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Tourism Tool Available to Keweenaw (MI) Businesses Copper County Certified is a program to get people who work in the service industry all on the same page, so that the tourist is left with a good impression of the Keweenaw, and naturally would want to come back and explore even more on their next visit. Charleston Debuting Shop Local Campaign A campaign, backed by the Charleston CVB, and… 

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Email Marketing – Best Reads Week of November 13

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 5 Tips For Creating A Black Friday Email Marketing Campaign To stay ahead of the competition, it’s crucial that you develop a solid email marketing campaign for Black Friday and Cyber Monday. How to Stand Out in an Overstuffed Inbox This Holiday Season Constant Contact uncovered key insights around consumer behavior and email marketing around the start of the holiday shopping season. Check out the infographic in the article above to find out how to stand out in an overstuffed… 

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Social Media – Best Reads Week of November 13

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Tips for Running Your Company’s Social Media Program The author summarizes his chat with two of (his) savviest social media friends in order to get their thoughts on the basics of establishing a social media program for your business. 10 Most Common Facebook Mistakes We’ve compiled 10 of the most common Facebook mistakes.  Correct these and relieve yourself of the social media frustrations. 4 Tools to Simplify Your Twitter Marketing Want to streamline your Twitter workflow and… 

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