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Email Marketing – Holiday Campaigns and Tips; 10 Other Tips

November 30, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. As you plan your email marketing this holiday season, Don’t Let your Holiday Marketing Emails get Lost in the Seasonal Shuffle With the holiday season quickly approaching, Steven Aldrich, Chief Product Officer at GoDaddy states how it’s the perfect time…

November 22, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Now you’re ready to up your game and explore tools to aid in your social media marketing. Great! We have 47 tools and resources to comb through: 11 Helpful Social Media Tools for Marketers Third-party apps that can help you build your brand and audience through social channels. 21 Best New Social Media Tools to Try in 2017 The latest trending social media tools; a list of 21 products for marketers and teams…

November 21, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. Here’s Everything You Need to Know About Email Marketing in One Infographic Now let’s get started. Here’s a Simple Email Marketing Checklist The basics that you should know to create an email marketing campaign that wins the day. 6 Simple Email Marketing Tips:…

November 1, 2016
3 min read

The fifth annual “Consumer Views of Email Marketing” report from Mapp Digital is released. It found that 98 percent of consumers ages 18-64 check the email address where they receive marketing emails at least one to three times per day, while 28 percent say they check email between four and 10 times a day. A total of 32.9 percent of respondents said that they check in on their email actively throughout the day. People are more connected than ever to their email accounts, and that means brands are staying connected to them through the channel, according to a new report. “Email marketing…

October 27, 2016
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with the tips and suggestions from these reads: 10 Ways to Increase Your Facebook Engagement Do you wish more people interacted with your Facebook posts? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts. 5 Tips…

October 27, 2016October 25, 2023
5 min read

We are mere days away from the scariest day of the year. No ladies, not the start of swimsuit season, of course, Halloween. It’s the night of ghosts, witches, and teenage boys that will jump out of the bushes as my daughter approaches the house to trick-or-treat. As Back To You Marketing works with small businesses and destination marketing organizations, we are often frightened when we view or talk about their websites. The websites or the conversation can get quite scary – often scarier than my daughter returning with no Reece’s Peanut Butter Cups! Use this list to determine how…

October 19, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 18 tips and 7 best apps for social media marketing: 5 Tips to Build More Loyalty With Your Twitter Fans To reap the full benefits of Twitter, approach your engagement in a personable way. In the article above, you’ll discover five ways to turn your Twitter followers into loyal fans. 5 Steps to Generate More LinkedIn Sales Leads With the right approach, you…

October 13, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 31 tips. 7 Simple Social Media Marketing Improvements Here are seven things you can do with your social media that will make your efforts more efficient and effective. Tips On Building Customer Loyalty Through Social Media Social media holds the power to empower clients and strengthen your customer base. Here are some tips that can help you acquire customer loyalty through social media.…

October 11, 2016
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get your email rocking! Top 5 Tips for Effective Email Marketing Using this year’s Dotmailer winners as inspiration, (the author) has put together five tips to increase the effectiveness of your email marketing. How Brands Can Build Better Email Marketing from the Rubble of a Brick & Mortar Jason…

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