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Social Media – Pinterest Contests, 5 Management Tools and Maximizing ROI

June 17, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Take your social media campaign to a new level with a contest on Pinterest. Here’s How to Win With Pinterest Contests Pinterest contests can increase your followers, boost engagement, and promote your brand and products. In the article above, you’ll discover how to easily host and manage a winning contest on Pinterest. 5 Up-and-Coming Social Media Tools You Should Know About We want to show you five incredibly powerful up-and-coming social media tools you should be using to enhance your campaign. A CEO’s Tips for Maximizing Social Media ROI The…

June 15, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) In case you need further convincing, try this read: Master Email Marketing Because It’s Not Going Anywhere For the last 20 years of changing marketing trends, email has remained as popular as ever. You need to master email marketing: It’s one marketing technique you won’t say goodbye to in just a few…

June 1, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But you’re not attracting new followers. This week among the 6 social media reads, ways to attract followers. Plus trends, changes to Instagram and learning from other’s mistakes: 13 Ways Your Business Can Attract More Social Media Followers Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages. Social Media Trends to Watch In order to stay on top of your marketing game, you need to know what’s going on in this…

May 31, 2016
3 min read

Did you like our service? Comment on Angie’s List. Enjoy your meal? Share on Urbanspoon. Have fun on your vacation? Let everyone know on TripAdvisor. The opportunity to share the good – and of course the bad – is bountiful online. TestFreaks, Choice and Trustpilot join the better known, Yelp, Angie’s List and TripAdvisor, in attracting the opinions of consumers – and of course, the advertising dollars of brands. Norman, Oklahoma, based ReviewSpot.us has joined the fray offering a unique business model designed to ensure that reviews posted on businesses have the integrity and reliability that we count on. Under…

May 30, 2016
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 8 articles / 36 tips to help with your email marketing: 5 Costly Email Marketing Mistakes to Avoid At All Costs mistakes can cost the company or person sending them some serious credibility points. To prevent this from happening to you,…

May 25, 2016
2 min read

You have your social media accounts set-up. Facebook and Twitter are branded. LinkedIn is complete. You have your goals. A calendar of rich content is planned. You’re posting. But that’s it. There’s no engagement. We’ve long commented on the need for you or your staff to engage with your customers. You can read those thoughts in Five Things You Should Be Doing, Social – Verb People Engaging Pt. 1, and Social – Verb People Engaging Pt. 2 Just when we thought we were the lone voice in the wilderness, Chad Brooks pens Are You Paying Enough Attention to Customers on Social…

May 18, 2016
2 min read

The Oklahoma Conference on Tourism was held yesterday in Oklahoma City. Great sessions on branding, social media, customer service, motorcoach marketing, festival and events marketing, agritourism, destination development, and attracting Gen Y (millennials) to your destination. Naturally, quite a few ‘little nuggets’ of take-aways… Secret to #socialmedia #marketing per @SheilaS of @TourismCurrents: “Work your butt off!” 3 times to market on #socialmedia: before, during and after. Too many forget last two and (social media) account goes cold. @SheilaS Your #CVB is not reaching #millennials. No app. Website (is) not mobile friendly. (You need to) treat #socialmedia like traditional media. “Don’t discount a…

May 16, 2016
2 min read

You’re told you can market your business for no money on social media. (In this collection, we have a link to a video that says that.) So you want to get started. Start here: Your Essential Social Media Checklist Replace “actor” with your industry and go through the “essential social media checklist… (that) will help you create social media accounts that more clearly reflect who you are, help grow your fan base, and build lasting industry relationships.” Now learn these: Social Media Acronyms That All Marketers Should Know (The) comprehensive list of the latest social media acronyms will help you survive your…

May 11, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Wait! You’re not utilizing email in your marketing? Huffington Post recommends email as one of 3 Places to Put Your Marketing Dollars Instead of Social Media Social media ROI isn’t close to the effectiveness of email marketing. Period. To help with your campaigns… 6 Email Marketing Challenges And How To Overcome Them Let’s take a closer look at the biggest issues plaguing marketers and the solutions for each. 5 Ways a Patient E-newsletter Will Make Your…

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