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Tourism Best Practices – Week of April 1

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Branson CVB Fueling Travel Growth with Investment in Golf Travel agents and advisors with clients who love to golf will want to consider Branson as it ranks among the fastest-growing and most compelling North American destinations for golf. Western Mass Officials Take Part in Tourism Co-marketing Campaign The Greater Springfield (Mass) Convention and… 

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Email Marketing – Best Reads Week of March 25

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start by remembering when Facebook went down recently. Facebook was unavailable for 14 hours – a lifetime in today’s time. That day reminded us why email marketing is still so valuable To start your email campaigns, A 5-Step Introduction to Email Marketing for Beginners Check out the article above for a simple 5-step introduction to email marketing for beginners. Then use these Killer Email Marketing Planning Best Practices With 19 best practice examples the blog post above will help you… 

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Social Media – Best Reads Week of March 25

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 5 P’s of Social Media Marketing [Infographic] If you’re looking for a simple method to ensure that your social media marketing strategy covers all the essential bases, the 5 P’s approach is a solid outline. 10 Communications Pros Recommend Their Favorite Social Media Management Tools Forbes Communications Council members share their preferred tech tools for managing social media accounts and why they’re fans of the service. 6 Tips to Ace the Social Media Game For Your Brand If… 

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The Most Effective Marketing Strategies

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Is yours a top-3 strategy? What determines your marketing strategy? That “gut feeling”? “If it ain’t broke, don’t fix it”? Jump on all the latest trends without determining if it’s right for your product, service, or audience? CBS Small Business Pulse asked small business owners to rank their three most effective marketing strategies. What if those strategies were matched with research? The result either affirms your strategy or makes you question whether it should continue. 62% say Word-of-Mouth is a top-3 strategy. Smart, as 84% of consumers trust recommendations from friends and family. 34% say Email Marketing is a top-3… 

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Tourism Best Practices – Week of March 25

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Jamaica Tourism Is Ramping Up Its Digital Push New marketing director to be aggressive using digital platforms to promote the destination. How can your DMO tackle the digitalization of marketing activities? PhocusWire interviews Reinhard Lanner, chief digital officer for the Austrian National Tourist Office. Watch the video HERE. But don’t forget good ‘ole networking and… 

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Email Marketing – Best Reads Week of March 18

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start by understanding How Email Marketing Helps Your Business Growth 9 valuable reasons to use email marketing to grow your business. Now Understand The Basics Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Follow These Rules to Improve Your Email Marketing Campaigns Emails are a quick and effective way for businesses to keep in touch with their customers for continuing sales. But customers… 

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Social Media – Best Reads Week of March 18

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 4 Social Media Strategies That Can Help Bring in 23 Percent More Profits A social media strategy educates, engages, and excites your customers and builds brand loyalty. Excited and engaged customers bring in 23 percent more profits. The article above has four areas of social media that all entrepreneurs should know. Which data (#4 above…) 48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic] Are you looking for ways to measure the success of… 

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Tourism Best Practices – Week of March 18

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   A beach destination – especially one with the word “beach” in their city name – promoting visitors go Beachless? Virginia Beach with a new campaign.  Other campaigns include… Vanuatu (New Zealand) Launching Campaign to Attract More Foreign Tourists Washington Holds Tourism Promotion Event in Beijing Video: Gift Bags, T-shirts Promote Aberdeen (SD)… 

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6 Ways To Add Video To Your Marketing

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6 Ways To Add Video To Your Marketing Have you seen the volume of video being consumed? More than 500 million hours of videos are watched on YouTube each day! And video is converting viewers to consumers. 90% of customers say videos help them make buying decisions. We have shared video content ideas. 20 ideas here and 22 ideas here. Are you incorporating video into your marketing? Marketers who use video report revenue growth 49% faster than non-video users. Here are six ways to add video to your marketing initiatives: Social Media – of course. Social video generates 1200% more… 

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