6 Ways To Add Video To Your Marketing

Have you seen the volume of video being consumed? More than 500 million hours of videos are watched on YouTube each day!

And video is converting viewers to consumers. 90% of customers say videos help them make buying decisions.

We have shared video content ideas. 20 ideas here and 22 ideas here. Are you incorporating video into your marketing? Marketers who use video report revenue growth 49% faster than non-video users.

Here are six ways to add video to your marketing initiatives:

Social Media – of course. Social video generates 1200% more shares than text and images combined. Start trying to add videos to your posts / tweets. Try for one a month. Then one every other week. See if your engagement doesn’t increase.

Website – The average user spends 88% more time on a website with video which just makes sense. A user lands on your home page, sees an attractive video rolling, they’ll take time to watch it. Even if it is a slide-show, the movement will attract any visitor to your site.

Email – Still one of the highest ROIs of any marketing initiative at $44 to $1. An initial email with a video receives an increase click-through rate by 96%! Work the work “video” into your email subject line too. The mere mention of the word increases open rates by 19%!

Business Card – Bet you didn’t think you could have a video on your business card. You can by utilizing a QR Code. Include text like “scan to watch” to inform the new contact of the intent of the QR Code. Have the link go directly to a video. Don’t go to a home page and make them search for it.

Printed Ads – Again, bet you didn’t think you could have a video in your print ad. As with business cards, utilize QR Codes and include a call-to-action like “Scan to watch your next adventure” or “Scan to see how our (product) can work 5 times faster.”

Expo Booth – How many times have you passed by a TV and stopped to see what is on? Draw in expo attendees the same way by having a monitor showing your video. Even if it is the slide-show you use on your website, the movement will make the attendee pause – long enough for you to introduce yourself.

There are probably other ways to incorporate video into marketing initiatives. If you think of one, let us know. We hope these six help kick start your creativeness. And if you need assistance with video production, please let us know. We would love to work with you.