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Email Marketing – Best Reads Week of February 18

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 3 Tips to Improve Email Deliverability Smart list management practices can be relatively straightforward and make a significant impact on overall deliverability. The article above has 3 ways to leverage email list management to optimize deliverability. How to Double Your Business ROI with Email Campaign Management The transcript of a conversation with Andy Shore, the content manager at Benchmark Email, includes some great email campaign management ideas to double the business ROI. Effective Email Marketing for Millennials: How… 

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Social Media – Best Reads Week of February 18

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Real Advice from One Social Media Manager to Another [Infographic] During a Twitter chat, the group was asked to share their best advice for juggling multiple social media accounts. Here are a few pointers to keep in mind that will help you stay sane. 12 Things You Can Post on Social Media When You’re Lacking Inspiration Feel like you don’t have anything interesting to say on social media? Try these 12 topics to help you build out your… 

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Tourism Best Practices – Week of February 18

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   New destination marketing campaigns to start… New Marketing Campaign Featuring Lenny Kravitz Invites Travelers to Fly Away to The Bahamas First Concentrated Tourism Campaign in Utah County Aims to Attract Individual Travelers Explore Minnesota unveils new marketing campaign – ‘Find Your True North’ Elkins-Randolph County Tourism (WV), CVB Reveals New ‘Authentic By… 

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Email Marketing – Best Reads Week of February 11

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Five Signs Your Email Marketing Needs to Evolve How does your email marketing stack up? We’ve identified five signs that can help you determine if it’s time to retool your program. What works? What doesn’t? Here, Marketers List The Strategies That Work Insights from Strategies, Tactics and Trends For Email Marketing, a study by Ascend2 and its Participating Research Partners. As for tips and best practices… Three Tips For Writing Effective Email Copy There are a number of best… 

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Social Media – Best Reads Week of February 11

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: You want to know why your customers follow you? Here’s The Top Reasons Consumers Follow and Engage With Brands On Social Media A new study reveals the real reasons why consumers follow brands on social media, and what motivates them to engage with posts. In addition to posting what customers want (see above,) here’s 4 Hacks For Creating Impactful Content For Social Media There’s a lot of noise out there. The only way to take advantage of the reach… 

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Tourism Best Practices – Week of February 11

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” We start with a SUPER ad during the Super Bowl… Emerald Coast Convention & Visitors Bureau (FL) Unveils Football Field Sized Aerial Advertisements at Super Bowl LIII Hampton Roads Sports Commission (VA) also looks to sports. Announces Water Country USA® Kids Triathlon Joplin CVB (MO) starts planning events around four major centennials Destination… 

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Email Marketing – Best Reads Week of February 4

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why You Need an Email Marketing Strategy + How to Build One For shop owners and service providers looking to effectively market an offering online, using email is still the best place to reach their target audience. 4 Important Questions Your 2019’s Email Marketing Plans Must Answer Make sure your 2019 email marketing plans are ready for the new year by answering the 4 questions in the article above. Actionable Email Marketing Strategies That Will Boost Results 8 tips that guarantee… 

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Social Media – Best Reads Week of February 4

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Want to improve your social media marketing? Take lessons from a doll. Not just any doll. A doll with 109,000 Instagram followers. Three social media lessons from QaiQai. Finally, instead of guessing, know what followers want from you. Facebook Publishes New Report on What Instagram Users Expect from Brands The report provides insight into what users are looking for from brands on Instagram, and includes tips on how to take action based on their findings. Another study says Offers, Promotions on… 

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Tourism Best Practices – Week of February 4

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   What’s one way to get people from out of state to visit your destination? Let them see what you have to offer. And forget video, pictures, or visitor guides! Shreveport takes the Mardi Gras parade on the road to Plano, Texas! Other events held to attract visitors? Geneva (OH) Hosts Winterfest Saratoga… 

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