Skip to content

Email Marketing – Best Reads Week of April 29

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Besides the $1 to $44 ROI, it helps SEO. 6 Ways Email Marketing Can Amplify Your SEO Results Email is one of the most tried and true weapons in your digital marketing arsenal that can help you appeal to users and control the traffic and conversations on your website which appeals to Google. So let’s get started… 4 Essential Templates to Jumpstart Your Email Marketing The four must-have email types that every… 

Read MoreEmail Marketing – Best Reads Week of April 29

Customer Service – Best Reads Week of April 29

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Customer Care in the Age of Entitlement What is the best way to support customers with extremely high service expectations? How To Turn Satisfied Customers Into Loyal Customers Shep Hyken summarizes the book titled Leading Loyalty: Cracking the Code to Customer Devotion and provides the key takeaways. The biggest takeaway from the book is having empathy. That point is stressed in Customer Service: The Problem Isn’t Always the Problem Want World Class Customer Service? Add Kindness And Trust… 

Read MoreCustomer Service – Best Reads Week of April 29

Email Marketing – Best Reads Week of April 15

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Email Marketing Beats Social Media Every Time Matt Harris, Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also shares the reasons why marketers need to focus more on email marketing. Back to Basics: Top Five Email Marketing Best Practices for Hoteliers While written for the hotel industry, these best practices can be utilized in any industry. Email Newsletter Ideas You Can Use to Engage Your Readers 7 newsletter ideas… 

Read MoreEmail Marketing – Best Reads Week of April 15

Customer Service – Best Reads Week of April 15

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Over 800 CEOs Say This Is the Best Growth Strategy During an Economic Slump What experienced CEOs understand is that whether you aspire to enter new markets, win new business or sell more to existing accounts, you need to be relentlessly focused on customers. Customer Service Expectations Are Rising – Is Your Business Keeping Up? Customers’ expectations for service continue to rise, and the quality of your customer service can make or break your business,… 

Read MoreCustomer Service – Best Reads Week of April 15

Email Marketing – Best Reads Week of April 8

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with why. Why You Need to Include Email in Your Omnichannel Strategy As a marketer, you have to go the extra mile to capture your customer’s heart, mind, and share of their wallet (of course). In order to do so, and successfully, you need to break through the communication clutter. But how? Email. How to Improve Your Email Copywriting in 2019 Or use these tips How to Write Engaging Email Copy that Converts Both of the previous two articles… 

Read MoreEmail Marketing – Best Reads Week of April 8

Don’t Forget About Radio

  • 2 min read

Two hundred and forty-seven million. Look at that number again: 247,000,000. “Yeah? So? What’s that number mean to me?” you ask. That’s the number of people that listen to radio every week. Think about that: 247 million people listen to radio EVERY WEEK. There’s this perception that all the newer digital audio services outrank radio. Nope. AM / FM radio reaches more Americans each week than TV, Smart Phones, personal computers, internet connected devices, or tablets (Radio Advertising Bureau). “OF COURSE radio reaches Baby Boomers! We grew up on radio! What about those pesky kids and young adults?” Yep. Radio… 

Read MoreDon’t Forget About Radio

Customer Service – Best Reads Week of April 8

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 5 Essential Tips For Your Business’ Online Customer Service Following these 5 tips will help attain long term, loyal customers with minimal hurdles on the way to success. And they’re just as good off-line as they are on-line. 6 Customer Service Pitfalls and How to Avoid Them From a Forrester Research report, a number of other very common customer service pitfalls and how savvy CX pros overcome them. Examples of How Customer Service Pays Off The… 

Read MoreCustomer Service – Best Reads Week of April 8

Email Marketing – Best Reads Week of April 1

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with big news from Google and Gmail. Google officially unveiled AMP for Email, an extension of its Accelerated Mobile Pages project that aims to deliver for email recipients “an interactive, real-time experience that also keeps inboxes safe.” Here’s what email marketers need to know about AMP. Now back to regularly scheduled email marketing… Small Business Guide to Sending Marketing Emails Business News Daily spoke to marketing experts to find out exactly how to get your messages across. Basically, follow the five… 

Read MoreEmail Marketing – Best Reads Week of April 1