social media - Back To You Marketing

Tourism Best Practices – Week of August 27

August 27, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” What a better model of destination development than the Manatee County visitors bureau asking for $500,000 in reserve funds for red-tide cleanup Manatee County (FL) has deployed an emergency management team to help clean up dead fish left behind by the red tide algae bloom that has killed wildlife and hurt business in…

August 23, 2018
2 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we can get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see your business…

August 22, 2018
1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Five Ways To Amp Up Your Social Media Strategy Five key factors to include in your social media strategy to take our online presence to the next level. Grow Your Practice With Social Media While written for the optometry industry, the four tips can easily be applied to any business or industry. 3 Low-Cost Video Tools for Social Media Marketers Need to do more marketing with video? Looking for video tools that are easy to use? In the…

August 20, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” What a better model of tourism best practices than the State Tourism Director of the Year. Congratulations to Sara Otte Coleman, North Dakota’s State Tourism Director! US Travel recognizing the destination marketing leader at ESTO. Other Tourism Headlines: A Peek Into Uganda’s Tourism Marketing Strategic Plan Elgin Area Convention and Visitors Bureau Plans…

August 15, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Prioritizing Social Media as a Business Strategy Considering which social networks you should prioritize? What types of content should you share? How should you measure success? Five Tips For Making The Most Of Your Social Media Engagement Strategy Social media marketing can only work if you do it right or follow the basic rules of activity as well as engagement. Simple Ways to Enhance Your Brand on Social Media Tips to create great visuals on Twitter, Facebook, Instagram,…

August 13, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Sex Still Sells: Lithuania Capital Vilnius The ‘G-spot of Europe’ in Ad Campaign Would your DMO be brave enough to run this campaign? The raunchy tag line alongside an image of a woman lying on bed sheets printed with the map of Europe, grasping a handful of fabric where Vilnius is located, appears on…

August 9, 2018
4 min read

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. Twice before we shared tips to grow your email list. 12 the first time. 6 the second time. We’ve gathered 12 more tactics to grow your email list. These twelve utilize your business’ social media outlets. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people…

August 8, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media We’ve seen businesses growing their organic reach on social media in the last few years. How? Read the article above. Know that even if reach is down, it’s still helping SEO. Facebook Releases New Report on the Benefits of Using Social in Combination with SEO The report suggests that using Facebook ads in combination with your SEO process can drive significantly better results.…

August 6, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Marion County (WV) Visitors Bureau Launches “Middle of Everywhere” Campaign The new slogan compliments a freshly-designed logo, website, and visitors pamphlets. Town of Marana Makes Push to Become Movie Shoot Destination CVB staff creates a new promotional video for production companies to show what Arizona has to offer. Other DMOs look to events to…

« Previous
1
…
9
10
11
12
13
…
34
Next »