social media - Back To You Marketing

Social Media – Best Channels for Business and 45 Other Tips

September 2, 2016
2 min read

Where do we go? Everyone is on Facebook but organic reach is down. Women are on Pinterest. Kids are on Snapchat. Business is on LinkedIn. Got to get video on YouTube – the second most searched site. But that’s a lot of channels to focus on and I only have so much time in the day. Justin Sachs goes over the channels for marketing your business and acquiring new clients: The 7 Best Social Media Channels for Business Marketing Oh, but get ready. Apple reportedly working on a Snapchat-like app so they can enter the social realm. Apple Hopes to Stake Fresh…

August 24, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 20 tips. 6 Strategies to Stand Out on Social Media How does the team behind a new guitar pick stand out on social media? “Practice ‘genuine relationship marketing.’” The article has her other best tips. 5 Highly Effective Ways to Increase Social Media Shares How can you boost your social media shares and in turn your engagement? Here are five tips to help…

August 17, 2016
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. This week’s reads have tips on using memes in your marketing, how to better use social ads and Snapchat and 14 other tips. How to Use Memes in Your Business Marketing Memes — humorous images or videos — spread quickly on the internet. But are they right for your brand marketing? Here are comprehensive resources and examples to help you decide – and enjoy the creativity behind the web’s best memes. One of…

August 10, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. But, in fact, according to Nick Powills, we’re failing at social media: Agencies And Brands Are Failing At Social Media, And It’s Time For A Real Change That change is a simple one. Read about it. In that vein, here’s Five Things Your Company Should Be Doing on Social Media The list of social media “tips and tricks”… grow(s) ever longer. But when it comes down to it, there are a few best practices…

August 4, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Want to get better. This week, we have the 8 laws, 7 trends and 7 metrics of social media. Plus insights of how teens really feel about ads. 8 Laws of Social Media Marketing That Will Help Your Customers The Top 7 Social Media Marketing Trends Dominating 2016 7 Social Media Metrics that Really Matter—and How to Track Them How Teens Actually Feel About Social Media Ads Two how-tos / best practices…

July 26, 2016
6 min read

You should disconnect your social media networks. Social media outlets are completely different and require entirely different management. User behavior, consumption of information, structure of posts/tweets, and the ways fans and followers engage vary dramatically across the platforms. Here’s seven additional reasons you should disconnect your social media accounts.

Social Media – Snapchat, Facebook Changes and Mistakes to Avoid

July 21, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. But now comes Snapchat. First we always coach, own one social media channel before starting your marketing on another channel. But if you’re ready to dive into Snapchat, here’s some help: Now Is The Perfect Time for Your Brand to Join Snapchat If you’ve previously thought Snapchat to be a social network used only by teens, it’s time to change that mindset. How Facebook’s Newest Update May Hurt Your Brand Since the beginning of the…

July 19, 2016
2 min read

All eyes this week on Cleveland as the Forest City hosts the Republican National Convention. Tourism professionals in Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) in Cleveland around northern Ohio are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland Launches #AskCLE to Answer Visitor Questions During RNC (and Beyond) The visitors bureau opened a social-media headquarters and launched a new hashtag — #AskCLE – designed to aid Republican National Conventionguests as they navigate the city. Visitors can pose questions using a variety of social-media outlets, including Twitter,…

July 12, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. But now comes Instagram and Snapchat. First we always coach, own one social media channel before starting your marketing on another channel. But if you’re ready to dive into Instagram or Snapchat, here’s some help: 13 Essential Instagram Tools for Social Media Marketing Without the right tools, it can be tough to get the results that you want. To help you turbocharge your Instagram account, we’ve put together a top-notch toolkit of Instagram apps that will…

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