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Social Media – 21 Tips and 5 Metrics to Track

November 3, 2016
1 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with the tips and suggestions from these reads: (VIDEO) How to Build Up Your Small Business on Social Media 75 seconds and great introductory tips on using Facebook and Twitter. 6 Tips to Managing a Successful Social Media Channel 7 Tips for Making Your Brand More “Likeable” on Social Media 3 Social Media Tactics for Businesses That Struggle With Social 5 Ways B2B Marketers…

November 1, 2016
3 min read

The fifth annual “Consumer Views of Email Marketing” report from Mapp Digital is released. It found that 98 percent of consumers ages 18-64 check the email address where they receive marketing emails at least one to three times per day, while 28 percent say they check email between four and 10 times a day. A total of 32.9 percent of respondents said that they check in on their email actively throughout the day. People are more connected than ever to their email accounts, and that means brands are staying connected to them through the channel, according to a new report. “Email marketing…

October 31, 2016
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week we share many examples of how DMOs are engaging and even taking the lead in destination management including the the development of attractions. Also this week, more examples of visitor-drawing events managed by DMOs. As Virginia Beach Becomes a Destination for Sports Events, City Studies Where to Build New Field House As part of the effort to boost the city’s sports-tourism market, (the CVB has) launched…

October 27, 2016
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with the tips and suggestions from these reads: 10 Ways to Increase Your Facebook Engagement Do you wish more people interacted with your Facebook posts? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts. 5 Tips…

October 27, 2016October 25, 2023
5 min read

We are mere days away from the scariest day of the year. No ladies, not the start of swimsuit season, of course, Halloween. It’s the night of ghosts, witches, and teenage boys that will jump out of the bushes as my daughter approaches the house to trick-or-treat. As Back To You Marketing works with small businesses and destination marketing organizations, we are often frightened when we view or talk about their websites. The websites or the conversation can get quite scary – often scarier than my daughter returning with no Reece’s Peanut Butter Cups! Use this list to determine how…

October 24, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Here’s five good reads to…

October 21, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Fort Worth Prepares To Unveil Newly Renovated Visitor Center The city unveils the newly renovated Main Street Visitor Center in Fort Worth’s Sundance Square. New Downtown Albany Kiosks Helping Point the Way for Visitors Waist-high electronic kiosks have a digital touch screen for users to navigate through the tourism information loaded on them. Cincinnati Tourism Industry to Combat Skills Gap Cincinnati’s regional tourism bureau has helped launch a new leadership…

October 19, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 18 tips and 7 best apps for social media marketing: 5 Tips to Build More Loyalty With Your Twitter Fans To reap the full benefits of Twitter, approach your engagement in a personable way. In the article above, you’ll discover five ways to turn your Twitter followers into loyal fans. 5 Steps to Generate More LinkedIn Sales Leads With the right approach, you…

October 18, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still not convinced? Look at these 37 Email Marketing Stats Will Make Your Rethink Your Strategy So now, let’s get your email rocking! 3 Steps to Building a Successful Email Marketing Campaign The three stages you will have to go through to catch a prospects attention via their email. Deborah Lippmann’s Six…

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Email Marketing – People Connect Via Email; 24 Tips

Tourism Best Practices – Event Marketing and Destination Development

How Scary is Your Website?

Customer Service – Best Reads Week of October 24

Tourism Best Practices – Week of October 17

Email Marketing – 18 Tips and 7 Mistakes to Avoid