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Tourism Best Practices – Mobile VC, Social Media Contest and Sheep Videographers

November 28, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Clock Tower Brick Sales Extended to Christmas The Rome, Georgia CVB leads the fundraising to repair an historic clock tower. Mobile Visitors Center has Tourism Staff Pumped The Tahlequah, Oklahoma CVB goes mobile with their visitor center. Convention & Visitors Bureau Holds Social Media Contest to Win Denver Broncos Swag Bag The Rapid City, South Dakota CVB is holding a drawing to win a Denver Broncos swag bag. To enter,…

November 22, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Now you’re ready to up your game and explore tools to aid in your social media marketing. Great! We have 47 tools and resources to comb through: 11 Helpful Social Media Tools for Marketers Third-party apps that can help you build your brand and audience through social channels. 21 Best New Social Media Tools to Try in 2017 The latest trending social media tools; a list of 21 products for marketers and teams…

November 21, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. Here’s Everything You Need to Know About Email Marketing in One Infographic Now let’s get started. Here’s a Simple Email Marketing Checklist The basics that you should know to create an email marketing campaign that wins the day. 6 Simple Email Marketing Tips:…

November 16, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Three Customer Service Secrets Of…

November 15, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Huntington (WV CVB) Rolls Out New Way to Get Around Town Autopods are zero-emissions, three-wheeled, electric power-assisted bicycles. The CVB partnered with the city to offer the alternative mode of transportation. Newark Walks: This Self-Guided Walking Tour Explores Over 80 Historical Sites The Greater Newark Convention and Visitors’ Bureau debuts walking tour of historic places in country’s third oldest city. Lanterns to Brighten Festival Path The Gahanna Convention…

November 9, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get your email campaigns rocking so you can realize those results! How to Build a Successful Email Marketing Campaign While it’s always proactive to be on the lookout for new technologies and strategies that can increase the productivity and success of your business, it’s equally important to stay…

November 8, 2016
2 min read

November 8, 2016
2 min read

Did your tourism friendly candidate win yesterday? Were we tourism professionals as active in this past election as all other interested parties? All too often we leave it to the Chambers to host the candidate forums, to publish the candidate profiles and talk the issues that impact business. Then we wonder why our Representatives and business community doesn’t pay respect to the tourism industry. Health care, taxes and education impact tourism just as much as the manufacturing plant the Chamber represents. Here are some actions to take today to make contact with that newly elected (or re-elected) legislator. Share with…

November 7, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Kalispell Sign Project Directs Visitors to Popular Places CVB leads way finding project in Montana destination. Tourist Landmark Moving to South End The Brown County Indiana Convention and Visitors Bureau gets new offices and relocates the Visitor Center. SC Pecan Trail Highlights Local Restaurants, Pecan Dishes Ahead of Pecan Festival Florence Convention and Visitors Bureau has developed the SC Pecan Trail to highlight locally owned restaurants that feature…

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Lobby With The Big Boys

Tourism Best Practices – Signage, Welcome Centers, Events and San Fran