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Email Marketing – What We Learned in 2016 and Trends for 2017

  • 2 min read

As you consider your marketing in 2017, have you considered email marketing? Perhaps you should. The ROI Stats Are In — Email Is Rated 3 Times Better Than Mobile, Twice As Good As Social. Huffington Post declares 2017 is the Year of Email Marketing (No Matter What Anybody Tells You). And Aaron Agius suggests email is The One Marketing Tool Entrepreneurs Should Focus on for 2017. Before diving into 2017, one glance back to 2016 to see What We Learned in 2016 Email Marketing Best Practices Now to the new year… The Biggest Email Marketing Trends in 2017 Will Be… Since the Future… 

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Customer Service – Best Reads Week of December 26

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Start this week with A Year-End… 

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Tourism Best Practices – Gatlinburg, Research, Wayfinding and more

  • 2 min read

All eyes were on Gatlinburg last week as wildfires burned through resort areas. Good news when reports started to show that minimal damage was done to tourism attractions and facilities. Even more encouraging when Tennessee Tourism Commissioner, Kevin Triplett, declared that “Gatlinburg tourism will bounce back.” Our prayers continues for those affected by the wildfires. Now for programs tourism professionals are implementing to increase visitation in their destinations. We call them Tourism Best Practices. Survey to Guide Visitors Bureau’s Ads to Millennials The Greater Palm Springs CVB invests in research because the more the CVB knows about the visitors to… 

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Social Media – 2017 Trends and 18 Other Tools and Tips

  • 2 min read

It’s December 1. While most of us are thinking Christmas, marketing professionals are thinking 2017. What changes in the year for 2017? What trends do you need to be aware of? Consider these: 5 Social Media Trends That Will Change The Game In 2017 Tom Ward spotlights five aspects or tools of social media that will continue to evolve in the year ahead. 7 Ways to Run Better Social Media Contests in 2017 The methods in the article above can help your contests become even more powerful in 2017 and beyond. 5 Ways Millennial Social Media Habits Will Change In… 

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Email Marketing – Holiday Campaigns and Tips; 10 Other Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. As you plan your email marketing this holiday season, Don’t Let your Holiday Marketing Emails get Lost in the Seasonal Shuffle With the holiday season quickly approaching, Steven Aldrich, Chief Product Officer at GoDaddy states how it’s the perfect time… 

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Email Marketing – 35 Tips, Starter Checklist and Everything Infographic

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. Here’s Everything You Need to Know About Email Marketing in One Infographic Now let’s get started. Here’s a Simple Email Marketing Checklist The basics that you should know to create an email marketing campaign that wins the day. 6 Simple Email Marketing Tips:… 

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Customer Service – Best Reads Week of November 14

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Three Customer Service Secrets Of… 

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Email Marketing – 19 Tips to Better Email Campaigns

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get your email campaigns rocking so you can realize those results! How to Build a Successful Email Marketing Campaign While it’s always proactive to be on the lookout for new technologies and strategies that can increase the productivity and success of your business, it’s equally important to stay… 

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Customer Service – Using Lagniappe and other Tips to Improve Customer Service

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. 3 Steps to Delivering Superior… 

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