Skip to content

Customer Service – Actually, Customer “Experience” and 17 Tips to Improve It

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, first, perhaps we… 

Read MoreCustomer Service – Actually, Customer “Experience” and 17 Tips to Improve It

Social Media – Best Channels for Business and 45 Other Tips

  • 2 min read

Where do we go? Everyone is on Facebook but organic reach is down. Women are on Pinterest. Kids are on Snapchat. Business is on LinkedIn. Got to get video on YouTube – the second most searched site. But that’s a lot of channels to focus on and I only have so much time in the day. Justin Sachs goes over the channels for marketing your business and acquiring new clients: The 7 Best Social Media Channels for Business Marketing Oh, but get ready. Apple reportedly working on a Snapchat-like app so they can enter the social realm. Apple Hopes to Stake Fresh… 

Read MoreSocial Media – Best Channels for Business and 45 Other Tips

Email Marketing – 7 Great Reads; 24 Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still need more convincing? Social Media Audiences Are Great, But Email Audiences Are Better Now, on to the tips to better your emails and campaigns… 10 Email Marketing Secrets to Acquire and Retain More Retail Customers How can your retail business best use email marketing to acquire and retain… 

Read MoreEmail Marketing – 7 Great Reads; 24 Tips

Customer Service – 10 Golden Rules, Hall of Shame and 7 Ways to Improve

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, two authors have… 

Read MoreCustomer Service – 10 Golden Rules, Hall of Shame and 7 Ways to Improve

Social Media – 5 Best Reads Week of August 22

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 20 tips. 6 Strategies to Stand Out on Social Media How does the team behind a new guitar pick stand out on social media? “Practice ‘genuine relationship marketing.’” The article has her other best tips. 5 Highly Effective Ways to Increase Social Media Shares How can you boost your social media shares and in turn your engagement? Here are five tips to help… 

Read MoreSocial Media – 5 Best Reads Week of August 22

Email Marketing – 8 Best Reads Week of August 22

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still need more convincing? Here’s 6 Reasons Email Marketing is Still an Effective Tool Now, on to the tips to better your emails and campaigns… What Marketing Email Heat Maps Can Teach Us About Creating Eye Catching Emails [Infographic] Easy SMTP and EyeQuant teamed up together to evaluate a number… 

Read MoreEmail Marketing – 8 Best Reads Week of August 22

Customer Service – Best Reads Week of August 22

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, in the spirit… 

Read MoreCustomer Service – Best Reads Week of August 22

Tourism Best Practices – Destination Development, Grants and Partnerships

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   It starts with destination development – building the infrastructure, facilities and/or attractions. Oklahoma City has been doing that for years and they are reaping the benefits: Oklahoma River’s Success Has Oklahoma City Bubbling with Enthusiasm, Pride In Rockford Illinois, the CVB has developed an event to attract customers to local businesses: Rockford Day Kicks Off to Entice People to Businesses I’ve long been a fan of marketing grants from… 

Read MoreTourism Best Practices – Destination Development, Grants and Partnerships

Social Media – Memes, Ads, Snapchat and 14 Other Tips

  • 3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. This week’s reads have tips on using memes in your marketing, how to better use social ads and Snapchat and 14 other tips. How to Use Memes in Your Business Marketing Memes — humorous images or videos — spread quickly on the internet. But are they right for your brand marketing? Here are comprehensive resources and examples to help you decide – and enjoy the creativity behind the web’s best memes. One of… 

Read MoreSocial Media – Memes, Ads, Snapchat and 14 Other Tips