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Email Marketing – Infographic, Engaging Millennials, Retail Use and 15 Hacks

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Go for the Email Gold by Using These Winning Strategies [Infographic] Win more business by using these medal-worthy email marketing strategies. How to Make Your Email Marketing Engaging to Millennials How can email marketers engage… 

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Customer Service – Learn from Richard Branson, Banking Industry and These 17 Tips

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, this week, learn… 

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Tourism Best Practices – 9 CVB Programs Drive Tourism

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tulsa Looks To Boost Tourism By Marketing Route 66 CVB takes the lead on identifying new strategies to draw tourists to the Mother Road. “Follow Your NOLA” Takes Over A New York City Subway Station Maine Joins With LL Bean To Attract Adventure Tourists Why Miami-Dade Has More Visitor Centers Than Any City in the U.S. Santa Monica at SkyLounge Brings the Santa Monica Experience to the Heart… 

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Social Media – We’re Failing At It, but Here’s 6 Helps

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. But, in fact, according to Nick Powills, we’re failing at social media: Agencies And Brands Are Failing At Social Media, And It’s Time For A Real Change That change is a simple one. Read about it. In that vein, here’s Five Things Your Company Should Be Doing on Social Media The list of social media “tips and tricks”… grow(s) ever longer. But when it comes down to it, there are a few best practices… 

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Email Marketing – 13 Ways to Use Pokemon Go with Email

  • 2 min read

Before the Olympics, the women’s gymnastics team, the finger-wagging King, and #PhelpsFace, the biggest craze was Pokemon Go. Are you promoting your business to the thousands of Pokemon Go players? Here’s 3 ways to utilize email in your marketing mix to this audience and 10 things we can learn from the game to better our email marketing. 3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business There is another huge and virtually untapped way to market your business with Pokemon Go: email marketing. Not just any email marketing; contextual email marketing that leverages the geolocation aspects… 

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Customer Service – The Essential Soft List and 19 other Tips

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. 19 tips this week for improving customer service – especially to… 

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Email Marketing – Be Messy and 9 Other Tips To Get Better Results

  • 2 min read

  Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation Read (the above article) for tips to help reach the largest group of consumers and turn them into your brand’s biggest fans.… 

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Stop It! Why You Should Disconnect Your Social Media Accounts

  • 6 min read

You should disconnect your social media networks. Social media outlets are completely different and require entirely different management. User behavior, consumption of information, structure of posts/tweets, and the ways fans and followers engage vary dramatically across the platforms. Here’s seven additional reasons you should disconnect your social media accounts.

Customer Service – The Future of CX; What Gen Z Wants and Your Signature Service

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Only three good reads on improving customer service but three very… 

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