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What’s Your Frequency Kenneth?

  • 3 min read

When I speak, invariably, one of the first questions I am asked is “how many times should I post, tweet, send and email…” whatever we may be discussing at the time. The short answer is frequently. To help with many of the marketing programs you should be updating or checking regularly, we’ve prepared this handy-dandy list. Brand – Yes, you should monitor your brand. What are people saying about you? Set up Google Alerts to monitor your store name, attraction or destination. You’ll get an email daily. Will only take 2-3 minutes to peruse the headlines if there are any.… 

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Tourism Best Practices – DMO Twist to Way Finding Signage and more

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Cheap Trick ‘Dream Police’ Signs Could be Placed on Rockford Streets Signs designed to honor Cheap Trick that were taken down from state roadways likely will be put up on Rockford streets. Christmas Tour of Homes Provides Big Economic Boost Pella (Iowa) CVB partners with volunteers and homeowners in the community to feature four homes that are each decorated for Christmas. Houses of Worship Tour Set for Dec.… 

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How Scary is Your Website?

  • 5 min read

We are mere days away from the scariest day of the year. No ladies, not the start of swimsuit season, of course, Halloween. It’s the night of ghosts, witches, and teenage boys that will jump out of the bushes as my daughter approaches the house to trick-or-treat. As Back To You Marketing works with small businesses and destination marketing organizations, we are often frightened when we view or talk about their websites. The websites or the conversation can get quite scary – often scarier than my daughter returning with no Reece’s Peanut Butter Cups! Use this list to determine how… 

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The Perils of a Poor Web Presence

  • 4 min read

Climb into your time machine for a moment and set it for 1965. Ready? Push the big red button. Okay, you’re in 1965. Walk into the first small business you see and ask if they have a phone. Go into the next small business and ask the same question. Once you’re convinced that every small business has a telephone, get back in your time machine and set it for today. The point I want to make is that not having a small business website today would be the equivalent of not having a telephone any time after telephones became routinely… 

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Tourism Best Practices – Virtual Reality, Sports and Hot Air Balloons

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices: Las Vegas Invests in Virtual Reality, Lifestyle Content to Attract Conventions Skift Interview: Las Vegas is striving to increase its convention business further with new content platforms and a series of virtual reality videos. Youth Sports Targeted to Draw More Visitors to Springfield The Greater Springfield Convention and Visitors Bureau wants to establish a youth sports complex and target amateur athletics to increase tourism. Plano Unveils New Hot Air Balloon: City Considers it Key… 

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Oklahoma Conference on Tourism Summary

  • 2 min read

The Oklahoma Conference on Tourism was held yesterday in Oklahoma City. Great sessions on branding, social media, customer service, motorcoach marketing, festival and events marketing, agritourism, destination development, and attracting Gen Y (millennials) to your destination. Naturally, quite a few ‘little nuggets’ of take-aways… Secret to #socialmedia #marketing per @SheilaS of @TourismCurrents: “Work your butt off!” 3 times to market on #socialmedia: before, during and after. Too many forget last two and (social media) account goes cold. @SheilaS Your #CVB is not reaching #millennials. No app. Website (is) not mobile friendly. (You need to) treat #socialmedia like traditional media. “Don’t discount a… 

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Social Media – 37 Hacks and Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share more than 35 hacks, tips, suggestions and how tos: 20+ Social Media Hacks and Tips From the Pros In this article you’ll discover 25 ways to improve your marketing and save time. Tips for Creating Impactful Videos for Social Media #SproutChat dove into key tactics and tips for successful videos for social media. Here are a few pointers to get you started. 8 Ways Social Media Can Help Launch New Products How you can leverage social media in your product launch?… 

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Top Trending Travel and Tourism Articles of 2015

  • 3 min read

Before we get too far into 2016, perhaps a look back at 2015 and the top articles for travel and tourism… Millennial Travel Habits Force Tourism Bureaus to Shift Strategy Millennials at destination marketing organizations are pushing senior leadership to develop more innovative digital communications and more experiential sales efforts targeting both the leisure travel and meetings sectors. SFTravel Forges First-Ever Pact with Airbnb Amid San Francisco Hotel Crunch San Francisco has become the first-ever city to formalize a tourism partnership with short-term home rental service Airbnb. The San Francisco Travel Association, known as SFTravel, has created a new destination promotion partnership with San Francisco-based… 

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Mary Test Your Website

  • 2 min read

Mary Arlington (MMCC, Inc.) is a colleague in the destination marketing industry. She consults on business management and operations primarily in the Recreational Vehicle industry but skills allow her to transcend industries. We have partnered on a few projects and have sat on boards together. She recently vented, er, uh, posted in her blog about her dismay in websites she was reviewing. Her comments were so simple and insightful I begged her to allow me to share them. I am delighted to share a guest post this week from my dear friend Mary Arlington: My, my, my. I’m in shock!… 

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