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6 Ways To Add Video To Your Marketing

March 14, 2019
3 min read

6 Ways To Add Video To Your Marketing Have you seen the volume of video being consumed? More than 500 million hours of videos are watched on YouTube each day! And video is converting viewers to consumers. 90% of customers say videos help them make buying decisions. We have shared video content ideas. 20 ideas here and 22 ideas here. Are you incorporating video into your marketing? Marketers who use video report revenue growth 49% faster than non-video users. Here are six ways to add video to your marketing initiatives: Social Media – of course. Social video generates 1200% more…

March 11, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Find your unique story and promote it! That’s why the Braxton County CVB (WV) is getting behind “UFO Tourism.” CVB opens the Flatwoods Monster Museum. In other campaigns, Belfast Launches Dedicated Business Tourism Campaign Croatia Launches 2019 Preseason Marketing Campaign Akron (OH) Pitches Double Play Akron Campaign Tourism WA Outlines Key Activity…

March 4, 2019
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Destination marketing campaigns… Visit Belfast Launches New Marketing Campaign Focused on Britain and international markets, the digital-led campaign is the largest dedicated business tourism marketing initiative ever undertaken by the city. Treasure Coast Counties Team Up for New Marketing Campaign Martin, St. Lucie and Indian River counties have joined forces to launch…

November 1, 2018
4 min read

Want to drive traffic, build your brand and email data base, and increase conversions? Consider using landing pages within your website. Just as your website contains information that influences a visitor’s decision to take action, a good landing page will do the same. Landing pages, however, are a different tool than web pages of a site. They are not for general use, and do not look like the other web pages. Landing pages are built to drive traffic for a specific marketing campaign goal. They lead customers to a specific product, service, or offer, and encourages them to take action. Landing pages benefit your business because more conversions typically lead…

March 8, 2018
3 min read

In your quest to be number one or even on the first page of Google search results, one of the easiest ways to improve your website’s organic visibility is through a blog. Unfortunately, very few organizations fully capitalize on this SEO tool. Here are five simple ways your blog can improve your website’s organic visibility, traffic, and results. Create A Creative Name For Your Blog Just as we encouraged you to create a creative name for your e-newsletter, call your blog anything but “blog.” Your blog and it’s name is an optimization opportunity. Use the title to incorporate important SEO…

February 21, 2018
4 min read

Is your website a little more than an online placeholder? Is it effectively drawing visitors, keeping them on the site, and converting them to customers? It is time your website start working for you and help you grow your business. With millions of searches being done every day, you should start to take advantage of the huge potential consumer base for the online market. Review this checklist to help you make sure your site is doing what it should for your small business. The 10 things your website should do for you: Present a professional image of your company. A…

September 29, 2017
3 min read

There is ample opportunity to boost your website’s search engine rankings through a blog. It is one of the DIY SEO tips we recently shared. At minimum, a 250-word blog post should be added each week for maximum optimization (although the optimal length of SEO copywriting is still being debated.) But on top of social media posts, email, sales calls, and the general running of a small business, most are lucky if a blog post is written monthly. Quarterly? Once a year? Admit it, the hardest part about writing material for your blog is, well, the material! “What do I…

September 13, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Make sure you edit very carefully! From accidentally tweeting images of national tragedies to unintentionally making light of domestic violence, the world of social media abounds with cautionary tales of brands reeling as slip-ups on social explode into PR disasters. Here’s 12 Quick Editing Tips for Social Media Managers Spending a LOT of time managing social media? Here’s How to Save 10 Hours Each Week While Still Crushing it on Social Media If you’re running a business, it’s unlikely that…

August 21, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. All the talk today is #Eclipse2017 but pros at DMOs are creating events that are drawing visitors. Glendale To Hold First-Ever ‘Root Beer Bash’ Things To Do On Rockford Day Mega-Geocaching Event Coming To Houma Solheim Cup in Iowa: Tournament Will Be One of The State’s Most-Attended Sports Events Other strategic destination marketing initiatives include… Strategic partnerships: Cruise, Beach Packages in The Future for Daytona Tourism? New…

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Improve Your Website SEO with Your Blog

Is Your Website Working For You?

Improve SEO: Search Boosting Blog Ideas

Tourism Best Practices – 10 Visitor Attracting Initiatives