websites - Back To You Marketing

Tourism Best Practices – 5 Marketing Ideas and 25 Best Websites

August 14, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Love how the Winchester-Frederick County (VA) CVB is making the Visitor Center into an attraction as a Patsy Cline exhibit finds new home at city visitors center (Subscription required but you’ll get the concept without the subscription.) The Corpus Christi CVB and their Welcome Center is moving – Visitors Bureau, Welcome Center Moving to Heritage Park An historic home, rumored to be haunted, will soon be one of three historic…

July 27, 2017
4 min read

It’s estimated nearly 35% of small businesses do not have a website. 35% of businesses are giving up being found. 40,000 searches are performed on Google PER SECOND! That’s 3.5 billion missed opportunities for a new customer to find your business. (Noted that not all 3.5 billion searches will be for a “vet in Norman, OK” or your business.) By not showing up in the search engines or on the internet at all, customers can’t find you, and you lose credibility. You’re working hard to develop a strong reputation and build a client base. Don’t blow it with no website.…

June 1, 2017
3 min read

We do the reading for you. Here’s 8 of the best reads this past week on social media. That being said, these first two aren’t articles. They’re reports. You’ll have to subscribe or at least provide an email address I’m sure but consider the 2017 Social Media Marketing Industry Report In Social Media Examiner’s ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays a role in social media marketing. Also, The Digital Trust Report, a brand new report from…

April 24, 2017
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Marketing Strategies: Adventurers Sought to Answer the ‘Call of the WY’ The Wyoming Office of Tourism initiates the challenging “Call of the WY” promotion, a six-week adventure through Wyoming’s vast wilderness and landscapes. Local Knowledge Key to Nanaimo Marketing Campaign Revealing the “real Nanaimo” is the theme of a new tourism marketing plan setting its sights on luring affluent couples to the Harbour City. The city has released Tourism…

April 21, 2017
4 min read

Every second, 40,000 searches are being done on Google. People looking for shoes, a plumber, lunch options, vacations, or a new dentist. 9 out of 10 people will not go to the 2nd page of search results meaning if your business or service isn’t on page one, you have little chance of being found, getting a new customer, and their business. Some stats suggest if you’re not in the top 5, you have a minimal chance of being found. So how do you get on the first page or in the top 5? You optimize your website for search. (Wait.…

April 2, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We start with a couple interesting strategies at social media… Social Media a Lumby Focus This is a win-win-win! The Chamber is partnering with another organization and receiving $11,000. Those dollars will be used to train a lady and create a full-time job. She will in turn, promote tourism in the region! VisitPittsburg Goes Sci-Fi with Futuristic 2022 Committee The DMO’s recently created “2022 Committee” will be looking…

March 23, 2017
4 min read

Spring has sprung. Home improvement stores have stocked up on flowers, plants, and landscape materials. Time to clean out the dead leaves and spruce up the flower beds. Spring cleaning will take place in homes and some offices. Clean out the old and make room for the new. (Which will probably just sit until next year’s cleaning and be the old that is cleaned out.) When it comes to your marketing, is there Spring Cleaning to be done? Perhaps there are some areas that you have not looked into for a while. “Dead leaves” to be cleaned out. Plant some…

March 20, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Japan Relies on Global Fascination with Ninja in New Tourism Effort Capitalizing on a global trend, Japan is turning to those hooded samurai-era acrobatic spies known as ninja to woo tourism. The Japan Ninja Council, a government-backed organization of scholars, tourism groups and businesses, is starting a Ninja Academy to train people in the art of ninja, and building a new museum in Tokyo devoted to ninja, set to open…

February 17, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. To start, Akron and Alpharetta are developing new products for their destination… Akron Tourism Agency to Launch Local Beer Trail called Summit Brew Path The trail, which involves a passport, stamps and the website www.summitbrewpath.com, highlights more than 20 established and soon-to-open breweries in the Akron and Canton area. Alpharetta Convention and Visitors Bureau Launches Music Campaign The bureau will highlight the city’s music scene with a mailed…

Tourism Best Practices – 5 Marketing Ideas and 25 Best Websites

Should You Build Your Own Website?

Tourism Best Practices – Marketing Strategies, Events and Technology

Tourism Best Practices – Trend Jacking, Events and New Websites

Tourism Best Practices – Product Development, Technology and Grants