Before we get too far into 2016, perhaps a look back at 2015 and the top articles for travel and tourism…
Millennial Travel Habits Force Tourism Bureaus to Shift Strategy
Millennials at destination marketing organizations are pushing senior leadership to develop more innovative digital communications and more experiential sales efforts targeting both the leisure travel and meetings sectors.
SFTravel Forges First-Ever Pact with Airbnb Amid San Francisco Hotel Crunch
San Francisco has become the first-ever city to formalize a tourism partnership with short-term home rental service Airbnb. The San Francisco Travel Association, known as SFTravel, has created a new destination promotion partnership with San Francisco-based Airbnb as a way to drive tourism to neighborhoods throughout the city.
Colorado Can Track ROI for Big Tourism Marketing Budget, Governor Says
“Tourism, as much as any industry, requires … maintaining your investments or growing them,” (the Governor) told tourism business leaders at the Discover Colorado Rally to mark National Tourism and Travel Week. “We can track very clearly how well our investments are paying off.”
The Good, The Bad and The Affordable: Ranking US Summer Destinations
WalletHub, a social network geared toward personal finance, set out to determine the “most fun-filled and wallet-friendly” U.S. destinations for travelers this summer.
Chicago Hits Visitor Milestone and Announces New Tourism Branding
Chicago welcomed a record 50.2 million visitors in 2014, surpassing the 50 million milestone for the first time, Mayor Rahm Emanuel announced. Choose Chicago CEO Don Welsh and the mayor also announced a new branding campaign around the tagline EPIC Chicago.
Columbus Using Its Tourism Board to Lure Young Professionals to Relocate
A major trend among destination marketing organizations (DMOs) today involves partnering more with their regional economic development organizations to entice young professionals to move to their city, settle down, and contribute to the local tax base.
Meeting Planners Want Face-to-Face Engagement With Convention Bureaus
Meeting planners prefer face-to-face engagement with convention bureaus because that’s how they get the most valuable insight to inform their destination sourcing decisions.
Visit California Makes a Lifestyle Brand Push with New Website
Visit California launched its new website, completely reworking the user experience and overall mission to be more mobile, more experiential, and more of a traffic driver to tourism partners throughout the state.
Miami Tourism CEO Explains the Essence of Destination Branding
Miami’s neighborhood video series illustrates best practices in digital destination content delivery and overall branding development to define the essence of place.
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