Video should be a part of your marketing strategy. Not a fully-produced, multi-location, actors hired, 4 minute mini-movie. A 60-second “selfie” will suffice. Read more below plus key performance indicators (KPIs) to help gauge the work you’re putting into social media. And finally how to do research through social media.

Is Video Your Next Social Media Step?

Why video as the next social media step? And why YouTube? Sue Kirchner says there are some very good reasons.

The Top 26 Social Media KPIs Marketers Can’t Ignore

How do you measure social? This is where KPIs, or “key performance indicators,” come to the rescue. You are able to track not only your successes, but campaigns that perhaps missed the mark.

What even are KPIs? ExpressText with a detailed primer. What Is KPI?

How to Research and Locate Your Audience Using Social Media

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on. In this article you’ll discover how to connect with your target audience on social media.

Facebook Audience Optimization: What Marketers Need to Know

In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.

3 Soon-to-be-Everywhere Social Media Trends You Can Profit on in 2016

I’ve spent some time reading up on what’s to come for social media and I’d love to get your thoughts on three new trends that might be monumental.

For more social media tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter.