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Customer Service – Best Reads Week of February 18

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: New research is (surprise, surprise,) showing the value of customer service. International Council of Shopping Centers reports Customers Are Willing to Pay More for Good Customer Service Specifically Millennials, “Thrive on Customer-centric Business” For best customer service, look to be proactive. Plan Well & Execute: Proactive Customer Service Can Pay Off You can also look to Apply the KonMari Method to Customer Service Applying KonMari’s six rules to customer service will result in a leaner, more organized approach–not… 

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Tourism Best Practices – Week of February 18

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   New destination marketing campaigns to start… New Marketing Campaign Featuring Lenny Kravitz Invites Travelers to Fly Away to The Bahamas First Concentrated Tourism Campaign in Utah County Aims to Attract Individual Travelers Explore Minnesota unveils new marketing campaign – ‘Find Your True North’ Elkins-Randolph County Tourism (WV), CVB Reveals New ‘Authentic By… 

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Email Marketing – Best Reads Week of February 11

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Five Signs Your Email Marketing Needs to Evolve How does your email marketing stack up? We’ve identified five signs that can help you determine if it’s time to retool your program. What works? What doesn’t? Here, Marketers List The Strategies That Work Insights from Strategies, Tactics and Trends For Email Marketing, a study by Ascend2 and its Participating Research Partners. As for tips and best practices… Three Tips For Writing Effective Email Copy There are a number of best… 

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Social Media – Best Reads Week of February 11

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: You want to know why your customers follow you? Here’s The Top Reasons Consumers Follow and Engage With Brands On Social Media A new study reveals the real reasons why consumers follow brands on social media, and what motivates them to engage with posts. In addition to posting what customers want (see above,) here’s 4 Hacks For Creating Impactful Content For Social Media There’s a lot of noise out there. The only way to take advantage of the reach… 

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Customer Service – Best Reads Week of February 11

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: One of the best ways to improve customer service is to model the best in service. These 2 Hotels Have the Best Customer Service in America Are Invisible Ropes Ruining the Customer Service Experience Customer experience is almost always amplified for good or bad by invisible ropes—things that alter your customer’s perception of reality. The post above will help you identify invisible ropes that might annoy your customers and ruin their experience. Is Hospitality The Missing… 

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Tourism Best Practices – Week of February 11

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” We start with a SUPER ad during the Super Bowl… Emerald Coast Convention & Visitors Bureau (FL) Unveils Football Field Sized Aerial Advertisements at Super Bowl LIII Hampton Roads Sports Commission (VA) also looks to sports. Announces Water Country USA® Kids Triathlon Joplin CVB (MO) starts planning events around four major centennials Destination… 

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Email Marketing – Best Reads Week of February 4

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why You Need an Email Marketing Strategy + How to Build One For shop owners and service providers looking to effectively market an offering online, using email is still the best place to reach their target audience. 4 Important Questions Your 2019’s Email Marketing Plans Must Answer Make sure your 2019 email marketing plans are ready for the new year by answering the 4 questions in the article above. Actionable Email Marketing Strategies That Will Boost Results 8 tips that guarantee… 

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Social Media – Best Reads Week of February 4

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Want to improve your social media marketing? Take lessons from a doll. Not just any doll. A doll with 109,000 Instagram followers. Three social media lessons from QaiQai. Finally, instead of guessing, know what followers want from you. Facebook Publishes New Report on What Instagram Users Expect from Brands The report provides insight into what users are looking for from brands on Instagram, and includes tips on how to take action based on their findings. Another study says Offers, Promotions on… 

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Customer Service – Best Reads Week of February 4

  • 1 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: One of the best ways to improve customer service is to model the best in service. Good excuse to grab some lunch too. Chick-fil-A Has The Best Customer Service In America As for supermarkets, Newsweek Names the Best for Customer Service Also look at what your associates are doing. Practices may be turning customers off. Micah Solomon with 15 Customer Service Practices That Make Customers Uncomfortable (Stephen, you have to stop #4!) The Huge Customer Service… 

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