Skip to content

Blog

Social Media – Best Reads Week of February 18

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Real Advice from One Social Media Manager to Another [Infographic] During a Twitter chat, the group was asked to share their best advice for juggling multiple social media accounts. Here are a few pointers to keep in mind that will help you stay sane. 12 Things You Can Post on Social Media When You’re Lacking Inspiration Feel like you don’t have anything interesting to say on social media? Try these 12 topics to help you build out your… 

Read MoreSocial Media – Best Reads Week of February 18

Customer Service – Best Reads Week of February 18

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: New research is (surprise, surprise,) showing the value of customer service. International Council of Shopping Centers reports Customers Are Willing to Pay More for Good Customer Service Specifically Millennials, “Thrive on Customer-centric Business” For best customer service, look to be proactive. Plan Well & Execute: Proactive Customer Service Can Pay Off You can also look to Apply the KonMari Method to Customer Service Applying KonMari’s six rules to customer service will result in a leaner, more organized approach–not… 

Read MoreCustomer Service – Best Reads Week of February 18

Tourism Best Practices – Week of February 18

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   New destination marketing campaigns to start… New Marketing Campaign Featuring Lenny Kravitz Invites Travelers to Fly Away to The Bahamas First Concentrated Tourism Campaign in Utah County Aims to Attract Individual Travelers Explore Minnesota unveils new marketing campaign – ‘Find Your True North’ Elkins-Randolph County Tourism (WV), CVB Reveals New ‘Authentic By… 

Read MoreTourism Best Practices – Week of February 18

Email Marketing – Best Reads Week of February 11

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Five Signs Your Email Marketing Needs to Evolve How does your email marketing stack up? We’ve identified five signs that can help you determine if it’s time to retool your program. What works? What doesn’t? Here, Marketers List The Strategies That Work Insights from Strategies, Tactics and Trends For Email Marketing, a study by Ascend2 and its Participating Research Partners. As for tips and best practices… Three Tips For Writing Effective Email Copy There are a number of best… 

Read MoreEmail Marketing – Best Reads Week of February 11

Social Media – Best Reads Week of February 11

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: You want to know why your customers follow you? Here’s The Top Reasons Consumers Follow and Engage With Brands On Social Media A new study reveals the real reasons why consumers follow brands on social media, and what motivates them to engage with posts. In addition to posting what customers want (see above,) here’s 4 Hacks For Creating Impactful Content For Social Media There’s a lot of noise out there. The only way to take advantage of the reach… 

Read MoreSocial Media – Best Reads Week of February 11

Customer Service – Best Reads Week of February 11

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: One of the best ways to improve customer service is to model the best in service. These 2 Hotels Have the Best Customer Service in America Are Invisible Ropes Ruining the Customer Service Experience Customer experience is almost always amplified for good or bad by invisible ropes—things that alter your customer’s perception of reality. The post above will help you identify invisible ropes that might annoy your customers and ruin their experience. Is Hospitality The Missing… 

Read MoreCustomer Service – Best Reads Week of February 11

Tourism Best Practices – Week of February 11

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” We start with a SUPER ad during the Super Bowl… Emerald Coast Convention & Visitors Bureau (FL) Unveils Football Field Sized Aerial Advertisements at Super Bowl LIII Hampton Roads Sports Commission (VA) also looks to sports. Announces Water Country USA® Kids Triathlon Joplin CVB (MO) starts planning events around four major centennials Destination… 

Read MoreTourism Best Practices – Week of February 11

Email Marketing – Best Reads Week of February 4

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why You Need an Email Marketing Strategy + How to Build One For shop owners and service providers looking to effectively market an offering online, using email is still the best place to reach their target audience. 4 Important Questions Your 2019’s Email Marketing Plans Must Answer Make sure your 2019 email marketing plans are ready for the new year by answering the 4 questions in the article above. Actionable Email Marketing Strategies That Will Boost Results 8 tips that guarantee… 

Read MoreEmail Marketing – Best Reads Week of February 4

Social Media – Best Reads Week of February 4

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Want to improve your social media marketing? Take lessons from a doll. Not just any doll. A doll with 109,000 Instagram followers. Three social media lessons from QaiQai. Finally, instead of guessing, know what followers want from you. Facebook Publishes New Report on What Instagram Users Expect from Brands The report provides insight into what users are looking for from brands on Instagram, and includes tips on how to take action based on their findings. Another study says Offers, Promotions on… 

Read MoreSocial Media – Best Reads Week of February 4