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Email Marketing – Best Reads Week of July 9

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Six Reasons Email Marketing Still Rocks (And Will Keep on Rocking!) Email marketing keeps on making a big, exciting noise. And the article above has six reasons why that’s likely to be the case for a long time to come. The Ultimate Hack For Building Your Email Database Long read, but great tips to helping build your email database. 5 Email Marketing Best Practices Written for the car wash industry, these five tips apply to any industry. Also, what… 

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Social Media – Best Reads Week of July 9

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: A Beginner’s Guide to Building Your Social Media Presence Small businesses will need to work hard in order to create a strong social media presence. The article above has a few simple steps will place you on the right path. Then, Use These Tips to Boost Your Social Media Reach If Facebook advertising seems complex and overwhelming to you as a business owner struggling with your online marketing, you are not alone. The article above has 10 simple tips on… 

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Light At The End Of The Customer Service Tunnel

  • 4 min read

Having taught customer service classes for more than five years through the Certified Tourism Ambassador program, speaking at conferences, and having secret shopped destinations and their attractions, restaurants, and hotels, it’s rare for me to frequent a retail store or restaurant and not think “they could have smiled more,” “they could have said that differently,” “they could have…” “they should have…” I never give an online review so no store or restaurant will ever get one star for their customer service. Unfortunately, I never leave positive reviews even knowing the power of online reviews. I truly wonder if the headlines are… 

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Customer Service – Best Reads Week of July 9

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: 6 Tips For Delivering The Best Customer Service Possible If everyone learns to react quickly, efficiently, while maintaining a compassionate and nourishing relationship with customers, you can build a customer service department your clients can’t help enjoying. 7 Customer Service Lessons From The Best Uber Driver Ever The author shares the six things a Toronto Uber driver does to maintain a 4.99 rating after driving nearly 5,000 passengers. Six Ways Car Dealers Can Excel In Customer Service Treating… 

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Tourism Best Practices – Week of July 9

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Miami Draws Visitors with Spa Month Clarksville (TN) CVB leading wayfinding signage program Shreveport-Bossier Convention and Tourist Bureau partners with stakeholders to help visitors find the perfect selfie spots Decals at a dozen attractions invite visitors and locals alike to post a selfie to social media using the hashtag #SBFunSide. Richmond Hills (GA)… 

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Email Marketing – Best Reads Week of July 2

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 4 Email Marketing Hacks That Will Help You Stand Out From Your Competition Four things you must look out for if you want each one of your emails to create an impact and bring in conversions. Subject lines are always important. Icontact offers The Best Email Marketing Subject Lines Offering tips for 6 message types and 8 industries, plus additional writing tips. Steal This Marketing Tactic From McDonald’s and Petco to Dramatically Increase Sales Don’t worry about keeping up… 

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Social Media – Best Reads Week of July 2

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Base Your Social Media Strategy on the Storytelling Framework of ‘Avengers: Infinity War’ One of the answers to improving your social media results is found in a surprising place: Avengers: Infinity War. Many brands have capitalized on its high-profile and enormous star power. You can do this by using the ingenious storytelling framework the film used (no spoilers). Or, follow these 6 Examples Of Incredible Social Media Marketing Campaigns KFC, the #Realstagram Campaign, Wix, #Puberte, Taco Bell, and Uber… 

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Customer Service – Best Reads Week of July 2

  • 1 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: 5 Simple Ways to Improve Your Customer Service Without Breaking the Bank Some ways you can take your customer service delivery from average to awesome without having to spend so much. Customer Service Ranks First, Says Progressive CEO Tricia Griffith What do you do when you don’t have a tangible product? You emphasize customer service above all else. Four Methods To Deliver Great Customer Service As A Real Estate Agent While written for real estate agents, the customer… 

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Tourism Best Practices – Week of July 2

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Here’s a handful of destination marketing campaigns: Greater Fort Lauderdale CVB Launches “Sunny Health” – Medial Tourism Initiative New Columbia CVB Marketing Campaign Features Locals to Promote Destination Franklin Launches Ambassador Program for Downtown Tourism Explore Victoria Painted Rock Quest Starts Friday   Other tourism best practices… Colorado Springs Tourism Master Plan Envisions Growth… 

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