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Social Media Checklist for Pinterest

July 26, 2018
2 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we are able to get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see…

July 26, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How Do I… Make Email Marketing Work For My Business? Email is one of the most common ways for businesses to communicate with their customers and prospects. Adam Oldfield, managing director of marketing automation platform Force24, advises how to make email marketing work for your organisation. How to Create an Effective Email Marketing Strategy Email should be a key piece to your marketing plan. Here’s six ways to create an effective marketing strategy using email. Four Tips to…

July 25, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Last week, we had the favorite social media networks of Generation Z. This week? The most popular social media among older adults. Know where your audience is and “own” that social media platform. 5 Social Media Trends CMOs Need To Keep Their Eyes On Jonathan Foley, the founder of @Positivity and @Societyfeelings, and CEO of WULF Marketing, says CMOs need to pay attention to the five trends in the article above. 4 Tips for Creating Thumb-Stopping Social Media…

July 24, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: The Retailers Offering the Best Customer Service Are… Shop the retailers on this list and make note of their customer service. Then model that in your business. To improve your customer service, start with The Biggest Customer Service Fails An expert shares how to stop them from happening to you. 5 Tips For Improving Customer Care Good customer service starts with a genuine desire to delight your clients. 5 Ways Great Customer Service Can Be Your New…

July 23, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” First-Ever Susquehanna Folk Festival To Celebrate Folk Culture With Music, Dancing and Storytelling The two-day festival in York County PA came about as a result of a grant given by the CVB. New Orleans and Company Launches 14th Annual COOLinary New Orleans Restaurant Month The campaign, with more than 100 participating restaurants, highlights…

July 19, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How Your Small Business Can Use Email Marketing to Drive Revenue Five actionable tips you can use to maximize your email marketing and get your register ringing. How to Craft an Email Newsletter That Gets Marketing Results Simple read on why email still works, how to craft an email blueprint, and ways to make your newsletter more effective. (Even some “don’t dos.”) But don’t call it a “Newsletter!” 4 Ways to Leverage Email Marketing For Audience Engagement Try…

July 18, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: What 10 Social Media Professionals Say Should Be Your Top Priority Right Now The author asked 10 social media professionals to name “the ONE thing that marketers must do this year to stay ahead of the curve in social media.” The article above has what they said. Six Lasting Principles That Drive Social Media Success Social media mavens and members of The Oracles share the tactics they use to grab attention, nurture engagement and attract conversions. Why You Need a Social Media…

July 17, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Customer Experience Is The New Brand The company may define its brand promise, but it is the customer who decides whether or not the company delivered on its promise. There’s a lot riding on delivering a positive customer experience. Be consistent, and build your brand through satisfied customers. A Better Customer Experience In The Future? You Can Bet On It The future is not as bad as you would think, despite our current customer service malaise. Our…

July 16, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Estevan (SK, Canada) Launching Selfies Spots Experience Estevan (SK, Canada) Selfie Spots aims to highlight the best places to take a selfie. 24″ stickers have been placed around the destination. The stickers include footprints where you can stand to get the best selfie. He Ate At All 50 Downtown Akron Restaurants and Has A…

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Email Marketing – Best Reads Week of July 23

Customer Service – Best Reads Week of July 24

Email Marketing – Best Reads Week of July 16

Customer Service – Best Reads Week of July 16