Skip to content

Blog

12 Tips to Use Social Media to Grow Your Email List and Grow Your Business

  • 4 min read

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. Twice before we shared tips to grow your email list. 12 the first time. 6 the second time. We’ve gathered 12 more tactics to grow your email list. These twelve utilize your business’ social media outlets. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people… 

Read More12 Tips to Use Social Media to Grow Your Email List and Grow Your Business

Email Marketing – Best Reads Week of August 6

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re asking if email marketing an effective marketing channel, here’s Why Email Still Reigns Supreme The infographic gives eight reasons for email’s effectiveness. How To Structure Your Email Program To Retain Customers Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. Five Ways Your Dealership Can Use Email Marketing To Increase Sales While written for the auto industry, the tips in the… 

Read MoreEmail Marketing – Best Reads Week of August 6

Social Media – Best Reads Week of August 6

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media We’ve seen businesses growing their organic reach on social media in the last few years. How? Read the article above. Know that even if reach is down, it’s still helping SEO. Facebook Releases New Report on the Benefits of Using Social in Combination with SEO The report suggests that using Facebook ads in combination with your SEO process can drive significantly better results.… 

Read MoreSocial Media – Best Reads Week of August 6

Customer Service – Best Reads Week of August 6

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: To improve customer service, one must first know What Customers Want and Expect You are being compared to the best service they have ever received – from any company or any person. It could be a vendor, a retail store, even an online seller – any business. Customers now know what great customer service looks like, and they expect it from you. 5 Ways to Improve Your Customer Service Five things that every small business owner should… 

Read MoreCustomer Service – Best Reads Week of August 6

Tourism Best Practices – Week of August 6

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Marion County (WV) Visitors Bureau Launches “Middle of Everywhere” Campaign The new slogan compliments a freshly-designed logo, website, and visitors pamphlets. Town of Marana Makes Push to Become Movie Shoot Destination CVB staff creates a new promotional video for production companies to show what Arizona has to offer. Other DMOs look to events to… 

Read MoreTourism Best Practices – Week of August 6

Email Marketing – Best Reads Week of July 30

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: All You Need To Know About The Basics Of Email Marketing Great explanation of the virtues of implementing an email marketing strategy, how to analyse data from your emails to simplify your marketing strategy, and what actionable takeaways you can use to create value for your customers through email marketing. How to Launch Your First Email Marketing Campaign and Get the Results You Want Good read on how to launch your first email marketing campaign, which will boost engagement for… 

Read MoreEmail Marketing – Best Reads Week of July 30

Social Media – Best Reads Week of July 30

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Ask Yourself This One Question to Transform Your Social Media Content The most important thing to remember is that your content should provide value to your audience. So how can you assess the value of a post? Start by asking yourself one crucial question… 6 Old School Marketing Tactics That Still Work on Social Media Listen to the podcast or read the transcript. Either way, get the break down on 6 old school marketing tactics that still work like a… 

Read MoreSocial Media – Best Reads Week of July 30

Customer Service – Best Reads Week of July 30

  • 1 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Helpful Strategies for Superior Customer Service While written for the security system industry, the tips can apply to any industry. Try These New Customer Service Social Media Strategies With consumers turning to social media to contact companies, be prepared with the strategies outlined above. Want to model exceptional customer service? Model what this airline did. Yes, an airline! Finally, you will have customer service flubs. Here’s a reminder that a business should own up to customer service flub… 

Read MoreCustomer Service – Best Reads Week of July 30

Tourism Best Practices – Week of July 30

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” New Cleveland Tourism Marketing Campaign Seeks Help of Locals The “Visit Me in CLE” campaign is designed to recruit locals to promote the region to their out-of-town friends and family. Visit Fairfax and Fairfax County Breweries Launch New Field Guide Program The DMO teams with seven independent craft breweries on a program. The… 

Read MoreTourism Best Practices – Week of July 30