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Customer Service – Best Reads Week of May-7

May 8, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Five Ways To Improve Your Customer Service For Little Or No Money Five highly effective, low- or no-cost ways to amp up the quality of your customer service experience. Classic Customer Service Techniques That Still Deliver Today Keep your customers coming back for more with these classic customer service techniques that still deliver today. Excellent Restaurant Customer Service Drives Customer Loyalty While written for the restaurant industry, any industry can adapt these customer service tips that will inspire customer…

May 7, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Many DMOs are recognizing National Travel and Tourism Week this week… Emporia, KS, hosts a Wild Card Tour Kenosha, WI, hosts Tourism Week Free Days Effingham, IL, goes off the U.S. Travel theme and hosts a “Then And Now” Photo Contest Dayton, OH, to recognize tourism “ambassadors” Laredo, TX, will host destination training Victoria, TX, will host a Crossroads Crosswords Challenge Preble County, OH, posts banners to remind…

May 7, 2018
2 min read

Many of us are likely familiar with the frequently touted (and research-proven) positive effects of travel on our work performance, relationships and personal well-being. But, with all the national conversation about creating and keeping good American jobs, how much thought do we give to travel’s economic power in our lives? It certainly deserves our attention. Travel is a top-10 employer in 49 states and the District of Columbia. The industry played a major role in America’s economic recovery post-recession—and now, travel is our country’s number one service export, accounting for 11.2 percent of all U.S. exports in 2016. The U.S.…

May 3, 2018
5 min read

You have added Instagram to your social media marketing mix. But after a while, your creativity runs low and the images you post start to look the same. “Sarah, put on another shirt. Cristy, take a picture and I’ll put it on Instagram.” We have offered Facebook post ideas and video content ideas. Here are 21 Instagram image ideas that will drive likes. User Generated (USG). USG images are authentic. They connect and resonate with users, working as social proof, and showing visitors that other users are raving about your brand. Besides, as the images are created by someone else,…

May 3, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why do we prepare these compilations each week? A recent study showed Email Reigns For SMBs, But They Have Much To Learn, Study Finds So here’s six good reads with 29 tips to improve your email marketing… Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking The numbers clearly suggest the need for a mobile email strategy to stay two steps ahead of the marketing game. The time is ripe for mobiles to transform the…

May 2, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy) Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. 3 Ways to Up Your Social Media Game While written for the agriculture industry, these three tips can take you or your business’ influence on social media to the next level regardless of industry. The Evolving…

May 1, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: 4 Customer Service Myths That Are Holding Your Business Back There are still a lot of misconceptions about how to handle different situations or how certain scenarios could play out. Above are four of the most damaging customer service myths that are affecting businesses today. Identifying Customer Service Pain Areas and How to Solve Them In the article above, the customer service pain areas of the customers – some pressing issues, urgent needs and what could be the…

April 30, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs are preparing events for National Travel and Tourism Week, May 6-12… Dodge City, KS will celebrate Train Day in conjunction with NTTW Emporia, KS will host a Wild Card Tour Pearland, TX throws a Block Party Norman, OK hosts a Tourism Luncheon While not related by NTTW, this promotion by the Fort Lauderdale (FL) CVBs is worth copying noting…2-for-1 Summer Deals at 45 locations. Other events to…

April 25, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 11 Quick Email Marketing Tips that Will Increase Your Response Rates While written for attorneys, this article provides great tips for building an email marketing list in any industry. 5 Tips for Refining Your Brand’s Email Marketing Strategy The campaigns outlined in the article are still one of the most effective ways to reach consumers. Why Email Marketing Requires Such A Supple Wrist In a summary of a presentation by Shelagh Stoneham, senior vice president-marketing at Chico’s FAS Inc.,…

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Customer Service – Best Reads Week of May-7

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Email Marketing – Best Reads Week of April 30

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Email Marketing – Best Reads Week of April 23