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Email Marketing – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Message To Marketers: Emailing Millennials Works Email remained the top selection by 62% of millennial respondents, noting that “nothing else came close.” Now for 41 tips and hacks… 3 Creative Email Campaign Hacks to Boost Your Open Rates In a crowded inbox, uninspiring emails will be tossed into the trash without a second thought. 9 Email Marketing Habits It Pays to Break A number of commonly overlooked email habits you should… 

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Social Media – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Which Social Media Platform Wins? The Pew Research Center recently released the results of its latest survey on the use of the internet and social media among Americans. How To Implement A Social Media Strategy That Engages Your Team Three best practices to improve your communications and engage your employees in a company-wide social media strategy. Instagram Stories: How Businesses Can Make the Most of Stories Do you want to create more engaging and effective Instagram stories? Are you using all… 

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Customer Service – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: 10 Things the DMV Teaches About Quality Customer Service Bad examples are useful instruments for learning what not to do and brainstorm better alternatives, so here are ten lessons about customer service that we can learn from the DMV’s bad example. Want another bad example? Just when you thought Eir customer service couldn’t get any worse . . . Back to the positive… 11 Powerful Customer Service Culture Catalysts (That Can Transform Your Company Results) These will help get you… 

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Tourism Best Practices – Week of March 5

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Los Angeles Continues ‘Everyone Is Welcome’ Campaign “If it ain’t broke…” Visit Port Angeles Unveils New Official Destination Video The 60-second video features a handful of the 331 Things to Do in Port Angeles. Kankakee Visitors Bureau Wins Two State Awards Top honors for “Best Cooperative Partnership” and “Best Website.” Donations Spark Purchase of Trail Bikes Halifax County CVB leads campaign to purchase bikes for visitors to enjoy… 

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Email Marketing – Best Reads Week of February 26

  • 1 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Email The Top Channel In Event Marketing Survey and Email Marketing Supports Your Content Marketing And SEO Campaigns But Do Email Blasts Actually Work? (our accompanying article is “E-Newsletter” Boring! Re-name It!) Now to the tips to improve your blasts campaigns: 6 Keys to Email Marketing Success 4 Principles To Increase Your Email Campaign Response 7 Practical Building Blocks of a Strong Email Deliverability Strategy The 1-2-3 To Creating A Marketing Email That People… 

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Social Media – Best Reads Week of February 26

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: You Won’t Get Anywhere by Just Posting on Social Media “Build it (or post it) and they will come” is not accurate anymore. We said this years ago with our two blog posts; Social (verb) People Engaging With Each Other and Social (verb) People Engaging With Each Other Part 2 7 Ways to Engage Your Social Media Audience Seven ways to effectively use your social media platforms and craft content that engages your audience and gets them excited about… 

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Customer Service – Best Reads Week of February 26

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Customer Service Is More Important Than Ever for Brands In the age of social media, where brand reputations either can be made or destroyed with a single tweet, excellence in customer service has never been a more powerful differentiator for the world’s leading brands. 7 Creative Customer Service Tips From the Experts What do experts believe will set online businesses apart from the competition in 2018 when it comes to delivering a unique experience. Connect the Dots: Serving… 

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Tourism Best Practices – Week of February 26

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. A Nebraska CVB helps an attraction develop their tourism plan so the Nebraskan can share his slice of heaven along Platte with visitors who pay to watch sandhill cranes New marketing campaigns: Charleston’s From The Hip Wyoming’s That’s WY campaign Wayne Co invites visitors to #GetAWayne Looking for website inspiration? Hospitality Sales & Marketing Association International honored Destination Niagara USA with a Gold Adrian Award for their web… 

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Email Marketing – Best Reads Week of February 19

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Why Email Marketing is Real Secret Weapon to Grow Market Trend Why could email marketing potentially be the ace up on your sleeve? Five reasons… How To Get Started With Email Marketing There are many good reasons for your business to do email marketing. Once you decide to add this to your marketing mix, do these three things next. More on not using your using a personal email account — like Gmail, Outlook,… 

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