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DMAI Convention Summary

  • 4 min read

If you weren’t able to attend the annual gathering of destination marketing professionals at DMAI’s international convention, that’s okay. I have a summary for you. It seemed like last year’s DMAI convention had a recurring theme or two strung between all sessions – mobile and video. Perhaps it was the diversity in sessions I attended this year but there wasn’t a recurring theme it seemed. Instead five or six good takeaways that I’m sharing with you this month: 1. Motivation… DMAI started the convention with this video… Very motivating as a destination marketing professional. Throughout (and before in the CDME… 

Town and Gown Relationships for Destination Marketing

  • 3 min read

In completing my Certified Destination Management Executive (CDME) through Destination Marketing Association International (DMAI) I had the opportunity to draft a paper on Town and Gown Relationships for Destination Marketing. What follows is the executive summary and excerpt of the conclusion. A link to the full paper follows. I hope by my sharing you are able to glean one nugget that will help in your destination marketing efforts. As with any partners, town and gown relationships can be either cooperative or adversarial working relationships. City governments and neighborhoods either choose to stay at odds with local universities or colleges or,…