Blog

Do No Boost Facebook Posts and 11 other Social Media Tips

December 29, 2015
2 min read

We are always looking to improve our social media marketing. Here’s three great reads and a dozen tips to do just that. The first spawned from a discussion I had with a client. The discussion was whether or not to boost posts on Facebook… Good Advertisers Do Not Boost Posts I think boosting posts (on Facebook) is stupid. Here’s why: it’s a cheap way to get people to advertise without going into the ads manager and having them do all the “complicated” targeting. It’s basically taking advantage of those people who don’t fully know what they are doing. 6 Questions…

December 28, 2015
2 min read

Time to read between all the parties, gifts, time with family, and football? (Maybe an escape from the in-laws…) Here’s three reads on digital marketing with 13 great tips: Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil? Is your marketing in tune with the Force and focused on enriching the connections between your business and your customers? Or are you engaging in Darth Vader marketing that’s more machine than man? It’s vital to keep the soul of your business alive by not relying too much on technology to drive your marketing initiatives. Here are five…

November 12, 2015
3 min read

When one thinks of the most required skills to provide exceptional customer service, patience, attentiveness and empathy come to mind. One must be a good listener and good communicator as well. I’d offer a new skill to the list of brands that look to offer exceptional, memorable customer service – consistency. Consider these two recent experiences: Jekyll and Hyde I stayed in a hotel in Wichita, Kansas. The lady that checked me in that night showed very little personality. Maybe glanced at me but certainly didn’t maintain eye-contact. Gave me my keys and sent me on my way. I had…

October 7, 2015
3 min read

I lost my biggest client! For some reason, I had the mindset that this one was going to be with me / the company for a very long time. So when he emailed notifying me of his 30-day notice, it hurt. No, really, it hurt BAD! I was in a funk for a couple of days! We have all been there – a large depositor changes banks, a large conference goes to another city, a large company uses another supplier. It stings! But, as I realized late that second day, we have two choices, wallow in our sorrow, or buck…

October 7, 2015
2 min read

Mary Arlington (MMCC, Inc.) is a colleague in the destination marketing industry. She consults on business management and operations primarily in the Recreational Vehicle industry but skills allow her to transcend industries. We have partnered on a few projects and have sat on boards together. She recently vented, er, uh, posted in her blog about her dismay in websites she was reviewing. Her comments were so simple and insightful I begged her to allow me to share them. I am delighted to share a guest post this week from my dear friend Mary Arlington: My, my, my. I’m in shock!…

August 7, 2015
4 min read

“Because Google says so” apparently wasn’t a good enough reason for a client’s CEO to say yes to making his websites mobile-friendly. We were reviewing a client’s web presence and one of the first things we noticed was that none of their three websites were mobile-friendly. We mentioned this to our contact and he said, “Oh I know, but our CEO will need some numbers and data to convince us to re-do our websites.” If you or your CEO is needing additional convincing, we’ve compiled 6 data points and reasons to think mobile. 1. Because Google Said So. Remember “Mobilegeddon?…

May 20, 2015
3 min read

Another VERY informative Conference on Tourism put on by the Oklahoma Travel Industry Association. I heard many co-conference attendees exclaim, “Information Overload!” Great appreciation to Debra Bailey and the Board for putting together such a great day of education. So what were the key takeaways? Mobile, Content and Customer Service. Let’s break them down… Mobile – The data shared by Santiago Jaramillo should not be surprising: There are more smart phones purchased each year than babies born. 60% of all web traffic comes from mobile devices. 2 of 3 consumers are less likely to engage further with a brand if they have a poor experience with…

March 19, 2015
2 min read

Three Oklahoma City social media professionals lent their voices to a panel discussing the state of social media and where it’s going. Allie Carrick is a strategist with Smirk New Media. Gina Yannarell, with Koch Communications, manages business development and traffic. Greg Newby does digital marketing, web and app development. The dialogue, hosted by AMA OKC chapter, yielded a handful of takeaways to gain insight into strategies and tactics to consider moving forward. Facebook – With Facebook reported suppresses promotional sounding posts, the panel was asked if Facebook is truly pay to play now. We were reminded that “we’ve had a free ride” on Facebook and surely most…

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