Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

11 Quick Email Marketing Tips that Will Increase Your Response Rates

While written for attorneys, this article provides great tips for building an email marketing list in any industry.

5 Tips for Refining Your Brand’s Email Marketing Strategy

The campaigns outlined in the article are still one of the most effective ways to reach consumers.

Why Email Marketing Requires Such A Supple Wrist

In a summary of a presentation by Shelagh Stoneham, senior vice president-marketing at Chico’s FAS Inc., she suggested that in order to succeed as an email marketer in a “customer first” world, you have to think more like a pinball wizard. (Cue the Who.)

Finally, learn from the best. Wayfair is Getting Email Marketing Right – But How Do Other Top Retailers Stack Up?

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