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Email Marketing – Best Reads Week of May 28

June 1, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing 101: What You Should Know About Subject Lines, From Lines, and More Tips to maximize email marketing with the highest return on investment of any form of marketing — for every $1 spent on email, you’re getting about $38 back. To help you, a review of Top 5 Email Marketing Tools For Every Business We believe you should just look at the #3 option… A Primer on 3 Types of Email Autoresponder Campaigns Get the skinny on…

May 31, 2018
1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: After Facebook and Snapchat, What’s Next for Social Media Marketing? Carlos Gill pontificating on a podcast interview about Snapchat, Facebook Ads, Chatbots and AI. Another projecting Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities And then there’s these 3 eye-catching trends for social media in 2018 But if you don’t know the best strategies, your efforts won’t be as successful as you desire so consider… 3 Social Media Strategies for Maximum Engagement 5 Proven…

May 29, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” The Orange (TX) CVB looks to boat races to drive tourism. It’s the Fifth Annual “Shootout on the Sabine.” DMOs take the lead in destination development. Most recent example? Augusta tourism leaders proposing a golf cart ordinance for their downtown. The personal transportation vehicles would help transport visitors. CVBs continue to host annual…

May 24, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, Why You Shouldn’t Be Afraid of Email Marketing Entrepreneur Network partner Ben Angel lays out in his latest video some of the highs and lows he experienced with his first endeavors in email marketing. 9 Must-have Components of Every Email Marketing Campaign To keep garnering a positive ROI, email marketing must be done right. If you have seen a dip in the performance of your email marketing campaigns, maybe its the mistakes in the article above. As if those 9…

May 23, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 6 Steps To An Effective Social Media Presence In today’s world, it’s not enough to have a website or LinkedIn profile – you need a strong social media identity to support and communicate your personal brand. Here are six essential steps to make your digital presence flourish. Six Simple Steps That Make Social Media Marketing Less Overwhelming A sturdy social media presence is important for search and many other reasons. The key is to be strategic. Here are…

May 21, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Visit Tampa Bay Unveils New Public Art in Downtown Tampa Commissioned by the DMO, the piece is expected to attract vacationers in search of a memorable photo opportunity. The Almosa, Colorado, DMO offers a photo booth as their photo opportunity / social media interaction. GOTL Opens ‘The Strip’ For The Summer With Parade…

May 10, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 6 Reasons Email Marketing Is a Must for Small Businesses If you aren’t using email as a marketing tool, you could be missing out on a lot of new customers and sales. 7 Tips For More Powerful Email Blasts While written for artists, these seven tips can help anyone in any industry make their email blasts that much more powerful and likely to be read. #6 in the article above – writer better subject lines. Email Subject Lines: The Worst…

May 9, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Eight Ways To Fire Up Your Social Media Presence What to look out for and what to avoid doing if you want to capture and maintain your audience. Some of the advice even hints at how to further build your audience. 6 Tips on How to Engage Your Customers Through Social Media Strategy It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don’t. 3 Buzz-Worthy…

May 7, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Many DMOs are recognizing National Travel and Tourism Week this week… Emporia, KS, hosts a Wild Card Tour Kenosha, WI, hosts Tourism Week Free Days Effingham, IL, goes off the U.S. Travel theme and hosts a “Then And Now” Photo Contest Dayton, OH, to recognize tourism “ambassadors” Laredo, TX, will host destination training Victoria, TX, will host a Crossroads Crosswords Challenge Preble County, OH, posts banners to remind…

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Email Marketing – Best Reads Week of May 28

Email Marketing – Best Reads Week of May 21

Email Marketing – Best Reads Week of May 7