Marketing - Back To You Marketing

21 Like-driving Instagram Images

May 3, 2018
5 min read

You have added Instagram to your social media marketing mix. But after a while, your creativity runs low and the images you post start to look the same. “Sarah, put on another shirt. Cristy, take a picture and I’ll put it on Instagram.” We have offered Facebook post ideas and video content ideas. Here are 21 Instagram image ideas that will drive likes. User Generated (USG). USG images are authentic. They connect and resonate with users, working as social proof, and showing visitors that other users are raving about your brand. Besides, as the images are created by someone else,…

May 3, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why do we prepare these compilations each week? A recent study showed Email Reigns For SMBs, But They Have Much To Learn, Study Finds So here’s six good reads with 29 tips to improve your email marketing… Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking The numbers clearly suggest the need for a mobile email strategy to stay two steps ahead of the marketing game. The time is ripe for mobiles to transform the…

May 2, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy) Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. 3 Ways to Up Your Social Media Game While written for the agriculture industry, these three tips can take you or your business’ influence on social media to the next level regardless of industry. The Evolving…

April 30, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs are preparing events for National Travel and Tourism Week, May 6-12… Dodge City, KS will celebrate Train Day in conjunction with NTTW Emporia, KS will host a Wild Card Tour Pearland, TX throws a Block Party Norman, OK hosts a Tourism Luncheon While not related by NTTW, this promotion by the Fort Lauderdale (FL) CVBs is worth copying noting…2-for-1 Summer Deals at 45 locations. Other events to…

April 25, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 11 Quick Email Marketing Tips that Will Increase Your Response Rates While written for attorneys, this article provides great tips for building an email marketing list in any industry. 5 Tips for Refining Your Brand’s Email Marketing Strategy The campaigns outlined in the article are still one of the most effective ways to reach consumers. Why Email Marketing Requires Such A Supple Wrist In a summary of a presentation by Shelagh Stoneham, senior vice president-marketing at Chico’s FAS Inc.,…

April 25, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: If you recall, Facebook changed their algorithm three months ago affecting brands’ posts in followers’ feeds. How’s it going so far? 3 Notes on Facebook’s News Feed Changes Thus Far We offered 10 directions to take in lieu of Facebook’s changes. Here’s three other ways to maximize your social media output and 10 Types of Posts to Help You Stand Out Online As summer and “vacation season” nears, here’s How to Use Social Media to Bring Customers Closer to Your Brand When…

April 23, 2018
1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Visitor Centers much of the talk this week… Hannibal (MO) with a riverboat theme design. Springfield (IL) to utilize old law office for visitor center. Putnam (WV) to go mobile with their visitor center. In marketing strategy… Detroit Launches New Restaurant-Focused YouTube Show Palm Springs looks to wellness initiatives to draw visitors. They are the first domestic destination to join Wellness Tourism Association Wayfinding project approved in Roanoke…

April 20, 2018
5 min read

We made a mistake in an email. We were so excited about our 500th blog post, that in our haste to share it with you, we failed to check what was to be a link to the blog page on our website. Shortly after we hit ‘send,’ someone replied and said, “Your link doesn’t work!” Doh! Mistakes are going to happen. They happen to the biggest of brands. To help ensure we don’t make any (fewer,) we regrouped and put together our “Before You Hit Send Check-list.” Because we’re of the sharing nature, here it is. The ‘From’ name The ‘From’…

April 19, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How To Deliver Email Marketing Strategies That Work If you have small business email marketing is the best and the easiest way to get more clients, so while writing email messages here are some strategies that you should follow. 15 Essential Elements of Every Marketing Email In the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes, to miss crucial elements or even errors and typos. The article above has a checklist of…

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Email Marketing – Best Reads Week of April 30

Email Marketing – Best Reads Week of April 23

Before You Hit Send Email Check-list

Email Marketing – Best Reads Week of April 16