Skip to content

Email Marketing – Best Reads Week of May 6

  • 1 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even include email in your marketing? Here’s Five Reasons Not Give Up On Email Marketing (or start including it.) Ready now? 15 Tips For Crafting An Engaging Email Newsletter 15 members of the Forbes Agency Council offer their top tips for engaging customers with email. You can also Learn From Competitors Armando Roggio shares his strategy of monitoring successful competitors. By all means, avoid the spam filters. Here’s Six Ways To Do So  From content formatting to trusted service… 

Read MoreEmail Marketing – Best Reads Week of May 6

Social Media – Best Reads Week of May 9

  • 2 min read

  Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: On Social Media, Sell Your Brand, Not Your Stuff A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold. 15 Content Secrets to Boost Social Media Engagement Content is king. In the article above, the author looks at fifteen content secrets that will help keep your social media channels firing on all cylinders. You can also model these 3 Proven Methods Brands Like Glossier Use to Grow Their Social Media Impact… 

Read MoreSocial Media – Best Reads Week of May 9

Tourism Best Practices – Week of May 6

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Destination marketing organizations launching new campaigns… VisitPITTSBURGH Launches Pull Up A Chair, You Are Welcome Here Campaign Cabell-Huntington (WV) CVB Announces New Campaign for Tourism Springfield (IL) Tourism Bureau to Hit Iowa, Wisconsin in Digital Ad Campaign Other DMOs lead in development of their destination… Lackawanna County (PA) Announces Wine Trail Greater Johnstown/Cambria… 

Read MoreTourism Best Practices – Week of May 6

Email Marketing – Best Reads Week of April 29

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Besides the $1 to $44 ROI, it helps SEO. 6 Ways Email Marketing Can Amplify Your SEO Results Email is one of the most tried and true weapons in your digital marketing arsenal that can help you appeal to users and control the traffic and conversations on your website which appeals to Google. So let’s get started… 4 Essential Templates to Jumpstart Your Email Marketing The four must-have email types that every… 

Read MoreEmail Marketing – Best Reads Week of April 29

Social Media – Best Reads Week of April 29

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Start with interesting research – Social Media Users Trust Fellow Consumers More Than Brands, Study Finds The majority of social media users looking for product information prefer posts from other consumers, with 51% of survey respondents saying they trust user images because they’re more authentic and trustworthy than brand-owned creative, per a survey by Olapic and Cite Research that was shared with Mobile Marketer. So how do you get consumers to share your posts (retweet?) Increase engagement. The Golden Rules… 

Read MoreSocial Media – Best Reads Week of April 29

Tourism Best Practices – Week of April 29

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Elizabethtown (KY) Commissions 40-foot Mural for Visitor Center Augusta (GA) showcases destination in retail outlet In marketing campaigns, Puerto Rico launches a new campaign. Norton (TN) builds off of Woodbooger Williamson (WV) hosts Dirt Days to draw visitors Destination Burlington (NJ) will celebrate President Grant’s birthday In advocacy campaigns… Stevens Point (WI) hosts… 

Read MoreTourism Best Practices – Week of April 29

Email Marketing – Best Reads Week of April 15

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Email Marketing Beats Social Media Every Time Matt Harris, Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also shares the reasons why marketers need to focus more on email marketing. Back to Basics: Top Five Email Marketing Best Practices for Hoteliers While written for the hotel industry, these best practices can be utilized in any industry. Email Newsletter Ideas You Can Use to Engage Your Readers 7 newsletter ideas… 

Read MoreEmail Marketing – Best Reads Week of April 15

Social Media – Best Reads Week of April 15

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Want to Build Your Brand on Social Media? Here Are Some Quick Tips. …being successful on social media requires humanizing your brand through people rather than acting like an advertiser. And this principle will likely only become more important as social media shifts from a one-to-many communication style to focus more on one-to-one interactions. 6 Top Social Media Marketing Tips for 2019 How does a company reach people within their limited hours online and grab their attention on social media?… 

Read MoreSocial Media – Best Reads Week of April 15