Social Media - Back To You Marketing

Top Marketing Reads of 2018

January 17, 2019
3 min read

What were your peers reading in 2018? Of the top 10 most-read blog posts by Back To You Marketing, only one was not about social media or email marketing. Video content ideas was the 7th most read article this past year. But we’re getting ahead of ourselves. Counting down the Top-10 Most-Read Blog Posts of 2018. #10 – Social Media Check-list for LinkedIn – In this post, we provide a daily and weekly check-list for the busy marketing person that wants to stay up-to-date on LinkedIn. #9 – Before You Hit Send Email Checklist – After a mistake with our own email,…

January 9, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 2019 Social Media Trends & Statistics 4 trends and tons of stats about the 7 leading platforms to help direct strategies in 2019. A 23 Step Social Media Marketing Checklist for 2019 [Infographic] Trying to balance everything in your business AND social media? Daily, weekly, monthly and quarterly essential tasks broken down into one checklist. 4 Campaign Ideas Four ways to best utilize social media as a small business, no matter what your mission or agenda is. Other…

January 3, 2019
4 min read

Taking Your Marketing Strategy Into The Future: Trends To Watch Out For In 2019 67% of consumers stated that images influence their purchasing decisions while 74% of them rely on social media marketing as a guide, according to recent statistics from Digital Marketing Magazine. Employing the right marketing tools and strategy is important to any business looking to establish or improve their brand. In today’s highly competitive and ever-evolving landscape, we continue to see marketing trends shift continuously. The year 2018 saw the continued rise of social media and influencer marketing, fueled by companies moving towards more user-generated content. Digital marketing…

December 19, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Reasons Your Business Needs Social Media You need to have a social media presence if you want to build your brand and have a successful business. There’s seven other reasons to be on social media. The 15-Minute Social Media Makeover Need to freshen your social media accounts or get them optimized after starting them? Here’s a good makeover plan that only takes 15 minutes. How Top Brands Are Winning with Engaging Social Media Experiences Watch a short…

December 6, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 6 Tips to Improve Your Social Media Presence in 2019 Get ready for your popularity to explode next year. Here are six tips for improving your social media presence in 2019. 33 Experts Share Their Most Effective Social Media Tips for Small Businesses A LONG read but full of tips, thoughts, and ideas to improve social media marketing. How To Get More Followers On Social Media The go-to tricks that most bloggers use to boost their counts on…

November 29, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 18 Quick Social Media Marketing Tips for Beginners [Infographic] Some quick tips to get a new social strategy off the ground… An Entrepreneur’s Guide To Social Media Marketing If you’re a budding entrepreneur who’s only just discovered the wonders of social media for your business, the article above has 5 crash course tips for you. To Win at Social Media, You Need the Best Stories Dom Whitehurst, head of digital engagement at Wavemaker, spoke at Social Media Week…

November 14, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 12 Social Media Mistakes Which are Damaging Your Business [Infographic] Even if you’ve been working in digital marketing for some time, it’s worth going over the listing to ensure you don’t slip-up and cause problems for your business. Social Media Mistakes All Small Business Owners Should Avoid Social media can be a small-business owner’s best friend–or worst enemy. The mistakes in the article above can leave you in serious trouble. Five Common Social Media Marketing Mistakes to Avoid…

October 31, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It If you can work on the six things in the article above, you can rest assured of an increase in the effectiveness of your social media efforts. Three Social Media Best Practices For Business Development Best practices businesses should apply to get the most out of their social media marketing strategies. 5 Ways (Not) to Lose Followers on Social Media The above…

October 17, 2018
5 min read

Monitoring Your Social Media Social media marketing is easy. Post a picture of your purse or clothing or sandwich, house for sale, whatever product you sell. Done! With scheduling programs and the ability to schedule posts in Facebook, you can schedule those posts for weeks or months out and walk away. (In a seminar this past spring, a lady shared she was preparing for her maternity leave and scheduling all posts through the end of the year!) Even better, link your social media platforms! Yes! So when you post on one, you post on all. (We’re being sarcastic. Really sarcastic! Don’t…

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