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Social Media – Best Reads Week of August 13

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Prioritizing Social Media as a Business Strategy Considering which social networks you should prioritize? What types of content should you share? How should you measure success? Five Tips For Making The Most Of Your Social Media Engagement Strategy Social media marketing can only work if you do it right or follow the basic rules of activity as well as engagement. Simple Ways to Enhance Your Brand on Social Media Tips to create great visuals on Twitter, Facebook, Instagram,… 

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Tourism Best Practices – Week of August 13

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Sex Still Sells: Lithuania Capital Vilnius The ‘G-spot of Europe’ in Ad Campaign Would your DMO be brave enough to run this campaign? The raunchy tag line alongside an image of a woman lying on bed sheets printed with the map of Europe, grasping a handful of fabric where Vilnius is located, appears on… 

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Social Media – Best Reads Week of August 6

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media We’ve seen businesses growing their organic reach on social media in the last few years. How? Read the article above. Know that even if reach is down, it’s still helping SEO. Facebook Releases New Report on the Benefits of Using Social in Combination with SEO The report suggests that using Facebook ads in combination with your SEO process can drive significantly better results.… 

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Tourism Best Practices – Week of August 6

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Marion County (WV) Visitors Bureau Launches “Middle of Everywhere” Campaign The new slogan compliments a freshly-designed logo, website, and visitors pamphlets. Town of Marana Makes Push to Become Movie Shoot Destination CVB staff creates a new promotional video for production companies to show what Arizona has to offer. Other DMOs look to events to… 

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Social Media – Best Reads Week of July 30

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Ask Yourself This One Question to Transform Your Social Media Content The most important thing to remember is that your content should provide value to your audience. So how can you assess the value of a post? Start by asking yourself one crucial question… 6 Old School Marketing Tactics That Still Work on Social Media Listen to the podcast or read the transcript. Either way, get the break down on 6 old school marketing tactics that still work like a… 

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Tourism Best Practices – Week of July 30

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” New Cleveland Tourism Marketing Campaign Seeks Help of Locals The “Visit Me in CLE” campaign is designed to recruit locals to promote the region to their out-of-town friends and family. Visit Fairfax and Fairfax County Breweries Launch New Field Guide Program The DMO teams with seven independent craft breweries on a program. The… 

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Social Media – Best Reads Week of July 23

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Last week, we had the favorite social media networks of Generation Z. This week? The most popular social media among older adults. Know where your audience is and “own” that social media platform. 5 Social Media Trends CMOs Need To Keep Their Eyes On Jonathan Foley, the founder of @Positivity and @Societyfeelings, and CEO of WULF Marketing, says CMOs need to pay attention to the five trends in the article above. 4 Tips for Creating Thumb-Stopping Social Media… 

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Tourism Best Practices – Week of July 23

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” First-Ever Susquehanna Folk Festival To Celebrate Folk Culture With Music, Dancing and Storytelling The two-day festival in York County PA came about as a result of a grant given by the CVB. New Orleans and Company Launches 14th Annual COOLinary New Orleans Restaurant Month The campaign, with more than 100 participating restaurants, highlights… 

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Social Media – Best Reads Week of July 16

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: What 10 Social Media Professionals Say Should Be Your Top Priority Right Now The author asked 10 social media professionals to name “the ONE thing that marketers must do this year to stay ahead of the curve in social media.” The article above has what they said. Six Lasting Principles That Drive Social Media Success Social media mavens and members of The Oracles share the tactics they use to grab attention, nurture engagement and attract conversions. Why You Need a Social Media… 

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