Tourism - Back To You Marketing

Tourism Best Practices – Week of July 16

July 16, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Estevan (SK, Canada) Launching Selfies Spots Experience Estevan (SK, Canada) Selfie Spots aims to highlight the best places to take a selfie. 24″ stickers have been placed around the destination. The stickers include footprints where you can stand to get the best selfie. He Ate At All 50 Downtown Akron Restaurants and Has A…

July 12, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: A Beginner’s Guide to Building Your Social Media Presence Small businesses will need to work hard in order to create a strong social media presence. The article above has a few simple steps will place you on the right path. Then, Use These Tips to Boost Your Social Media Reach If Facebook advertising seems complex and overwhelming to you as a business owner struggling with your online marketing, you are not alone. The article above has 10 simple tips on…

July 11, 2018
4 min read

Having taught customer service classes for more than five years through the Certified Tourism Ambassador program, speaking at conferences, and having secret shopped destinations and their attractions, restaurants, and hotels, it’s rare for me to frequent a retail store or restaurant and not think “they could have smiled more,” “they could have said that differently,” “they could have…” “they should have…” I never give an online review so no store or restaurant will ever get one star for their customer service. Unfortunately, I never leave positive reviews even knowing the power of online reviews. I truly wonder if the headlines are…

July 9, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Miami Draws Visitors with Spa Month Clarksville (TN) CVB leading wayfinding signage program Shreveport-Bossier Convention and Tourist Bureau partners with stakeholders to help visitors find the perfect selfie spots Decals at a dozen attractions invite visitors and locals alike to post a selfie to social media using the hashtag #SBFunSide. Richmond Hills (GA)…

July 5, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Base Your Social Media Strategy on the Storytelling Framework of ‘Avengers: Infinity War’ One of the answers to improving your social media results is found in a surprising place: Avengers: Infinity War. Many brands have capitalized on its high-profile and enormous star power. You can do this by using the ingenious storytelling framework the film used (no spoilers). Or, follow these 6 Examples Of Incredible Social Media Marketing Campaigns KFC, the #Realstagram Campaign, Wix, #Puberte, Taco Bell, and Uber…

July 2, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Here’s a handful of destination marketing campaigns: Greater Fort Lauderdale CVB Launches “Sunny Health” – Medial Tourism Initiative New Columbia CVB Marketing Campaign Features Locals to Promote Destination Franklin Launches Ambassador Program for Downtown Tourism Explore Victoria Painted Rock Quest Starts Friday Other tourism best practices… Colorado Springs Tourism Master Plan Envisions Growth…

June 27, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Ways to Grow Your Personal Brand on Social Media While written for an individual, the concepts and strategies are the same for building a business brand – establish yourself as an authority and create a trustworthy voice that will attract customers. Number 9 should be ‘Avoid these 3 most common myths of social media.‘ Included are tips to overcome these myths. Instagram is grabbing all the headlines with the announcement of IGTV. Here’s what it is and…

June 25, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” St. Lucie Tourism Office’s campaign encourages residents to ‘Share Your St. Lucie’ The campaign encourages residents to invite family and friends they haven’t seen in a while to vacation in St. Lucie. New Tourism Marketing Campaign in the Works for Anna Maria Island and Manatee County (FL) The campaign aims at attracting potential visitors…

June 20, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Social Media Tips to Help You Drive Sales Five tips to helps you use social media to drive more sales for your business. 44 Content Types for Promoting Your Product, Service, Business – and Even Yourself [Infographic] Coming up with original ideas to feed the ever-increasing content demands is hard work. There are 44 different content formats in the visual above, which you can keep as a cheat sheet and refer to when you need ideas. 3 Ways…

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