Tourism - Back To You Marketing

Tourism Best Practices – Week of June 18

June 18, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” West Virginia Tourism Office Distributes Free Stickers For Birthday Campaign The campaign encourages residents and visitors alike to explore the state, pick up free stickers and share photos to social media. McConnelsville History Walk Morgan County (OH) CVB cosponsors the tour. Brown County (IN) Visitors Center Launches Sippin’ Trip Tours Trip goers will be able…

June 13, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: We start this week with a few updates to Facebook and Instagram… Facebook Announces New Slate of Video News Programs, Replacing Trending Instagram Rolls Out ‘@Mention Sharing’, a New Way Share Stories Content Stay with Instagram for tips to managing your social… 10 Ways to Step Up Your Instagram Stories Content The importance of Instagram Stories explained. How to customize your content. And the various features you can use to optimize your Instagram Stories strategy outlined. 14 Amazingly…

June 11, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” ‘Explore Fairbanks’, Alaska, Expands Tourism Efforts into China The Alaskan Governor led a delegation representing industries including travel and tourism in the Opportunity Alaska: China Trade Mission to Beijing, Shanghai, and Chengdu. Alamosa CVB Hosts International Journalists and Travel Trade Professionals The Colorado destination marketing organization hosted one of seven post-IPW FAMs that IPW attendees could participate in. The…

June 6, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Keys to Social Marketing Success From A Facebook Exec Speaking at the Phocuswright Europe conference in Amsterdam, Nikhilesh Ponde outlined five key strategies marketers need to implement now to keep up with the move to mobile. If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics Forbes asked a panel of experts from how to humanize a brand on social media. Their best answers are in the article above. 15 Steps to Social Media…

June 4, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” The Lexington CVB with destination development through their visitors center – Lexington’s former courthouse becomes tourist hot spot as visitors center opens. Denton (TX) adds art to their visitors center – Access Art Alley opens in Discover Denton Welcome Center…

May 31, 2018
1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: After Facebook and Snapchat, What’s Next for Social Media Marketing? Carlos Gill pontificating on a podcast interview about Snapchat, Facebook Ads, Chatbots and AI. Another projecting Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities And then there’s these 3 eye-catching trends for social media in 2018 But if you don’t know the best strategies, your efforts won’t be as successful as you desire so consider… 3 Social Media Strategies for Maximum Engagement 5 Proven…

May 29, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” The Orange (TX) CVB looks to boat races to drive tourism. It’s the Fifth Annual “Shootout on the Sabine.” DMOs take the lead in destination development. Most recent example? Augusta tourism leaders proposing a golf cart ordinance for their downtown. The personal transportation vehicles would help transport visitors. CVBs continue to host annual…

May 23, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 6 Steps To An Effective Social Media Presence In today’s world, it’s not enough to have a website or LinkedIn profile – you need a strong social media identity to support and communicate your personal brand. Here are six essential steps to make your digital presence flourish. Six Simple Steps That Make Social Media Marketing Less Overwhelming A sturdy social media presence is important for search and many other reasons. The key is to be strategic. Here are…

May 21, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Visit Tampa Bay Unveils New Public Art in Downtown Tampa Commissioned by the DMO, the piece is expected to attract vacationers in search of a memorable photo opportunity. The Almosa, Colorado, DMO offers a photo booth as their photo opportunity / social media interaction. GOTL Opens ‘The Strip’ For The Summer With Parade…

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