“Because Google says so” apparently wasn’t a good enough reason for a client’s CEO to say yes to making his websites mobile-friendly. We were reviewing a client’s web presence and one of the first things we noticed was that none of their three websites were mobile-friendly. We mentioned this to our contact and he said, “Oh I know, but our CEO will need some numbers and data to convince us to re-do our websites.” If you or your CEO is needing additional convincing, we’ve compiled 6 data points and reasons to think mobile. 1. Because Google Said So. Remember “Mobilegeddon?… 

Casper, Wyoming, has “released a new brand” OilCityWyo.com announced last week. It would have been okay if it was just poor wording that a business or destination could release a new brand. But it was aided by the destination marketing professional when he stated, “This community has never had a brand and you get one shot.” Sorry, Aaron McCreight, but Casper has had a brand since the city was founded after the Fort closed. It may not have had a logo to communicate the brand, but it’s had and has a brand. This isn’t intended to pick on Casper and… 

It’s the most wonderful time of year… for #trends. You know, the speculations and forecasts of initiatives one must undertake next year to keep up with the Joneses. There are marketing trends and social media trends; e-mail marketing trends, content marketing trends, website trends and even customer service trends. We were recently reminded that perhaps we need to not worry about the “next big thing” and get back to the basics. These 32 Marketing Tips are great, but what if we got back to the very basics of business, people relations, and simple kindness? Customers might find us and our businesses more… 

Another community leadership group has asked me to speak about tourism and it’s impact to the businesses and entities the classmates represent. No problem. Do it all the time and am happy to do so! What shocked me was the coordinator’s request for me to share how tourism works WITH economic development. In response I replied I would be more than happy to share how tourism *IS* economic development. She seemed startled at the response and concept. While CVBs / DMOs are fighting for our relevancy and possible existence, here we are still with some at square one: what we…