Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s lessons from Bill Murray and 18 other tips, trends, hacks and must-haves.

But first, a reiteration that Email Marketing is The Core Component of Small Business Marketing

With measurable ways to reach and retain customers and increase brand awareness, the ever-powerful email marketing campaign is one marketing tactic that shouldn’t be overlooked.

What Bill Murray Can Teach You About Email Marketing

I want to share the easiest way you can boost response to an email-driven campaign — fundraising, advocacy, whatever. You can spend 30 minutes to increase revenue or actions driven by your very best-performing messages by 50-100%.

5 Ways to Kickstart Your Email Marketing in 2016

In 2016, dust off your email marketing methods, and place email at the heart of your content marketing strategy. Here are five resolutions you can make to ramp up your email programs and engage customers in the new year.

3 Quick Organization Tips To Keep Your Email Marketing On Point

Let us give you some quick pointers to make sure your email marketing game — something that is easy to get lazy about with the allure of just sending a batch-n-blast — doesn’t miss a beat.

5 Ways to Integrate Social Media and Email in Your Marketing Campaign

Looking to integrate social media into your email marketing platforms? Here are five ways (with an honourable mention) to accomplish this feat.

Are You Making These Top Email Marketing Mistakes?

We’re all human, and even the most organized marketing programs sometimes go off with a few hitches and mistakes. Here are five top email marketing mistakes and tips on avoiding them.

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