by Stephen Koranda | Dec 27, 2022 | Email Marketing, Small Business
Email is a powerful marketing tool for small businesses. Through its targeted and personalized messages, you can improve sales, generate more leads, generate repeat customers, enhance your market research, and impact your SEO. Its low cost makes it easy to start, and...
by Stephen Koranda | Dec 28, 2021 | Blog, Email Marketing, Marketing, Small Business, Social Media
What were you and your peers reading in 2021? Always interesting to review the top marketing reads. It helps us determine what we need to be prepared to coach on and write about in the next year. Clearly, you’re looking for content ideas! Our top 5 posts are...
by Stephen Koranda | Apr 28, 2021 | Blog, Email Marketing, Marketing, Small Business
We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales....
by Stephen Koranda | Dec 29, 2020 | Blog, Email Marketing, Marketing, Small Business, Social Media, Tourism
What were you and your peers reading in 2020? Always interesting reviewing the top reads of the year. Grateful to see that our thoughts on marketing during the Coronavirus was well received and our plan for a comeback in 2021 is being accessed. Interesting four blog...
by Stephen Koranda | Nov 12, 2020 | Blog, Email Marketing, Google Ads, Marketing, Small Business, Social Media, website
Whether you’re looking to enhance your marketing strategy for a new year, tweak it mid-year, or you’re new to the organization and asked to overhaul the marketing, what channels should be your focus? Well, it depends. On which customer journey stage is the strategy...
by Stephen Koranda | Oct 14, 2020 | Advertising, Customer Service, Email Marketing, Google Ads, Marketing, Small Business, Social Media
Do I even need to get into how bad 2020 has been for small businesses? Yelp reports 60% of small businesses that closed during the pandemic have closed permanently!! 60% PERMANTLY!! I just heard today that the restaurant with my favorite nachos is closing. RIP Fusion...
