Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy?

5 Ways to Improve Your Email Marketing ROI

An email marketing strategy can result in a 4,300 percent return on investment (ROI). If you’re not seeing that kind of return, give these tips, identified by Cynthia Price, director of marketing at Emma, a try to boost your results.

9 Ways to Fix Your Email Marketing Strategy

Not all emails achieve the result they set out to, and too often, it’s because of easily avoidable mistakes that are far too common.

[Infographic] The What, When, and Who of Successful Emails

Constant Contact is always uncovering new data to help you create effective email campaigns. In the infographic, they take a look at the “What, When, and Who” of successful emails.

Make 2016 the Year Your Emails Go Mobile

With so many types of devices and multiple screen sizes, where do you begin? Here are five steps to help you deliver effective email for mobile in 2016.

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