You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is it paying off?  Are you seeing a return on either your time or financial investment or both? We start with three techniques to test and see if you can truly see a financial return. Also included, how to add video to your marketing, how you can be as big as celebrities on social media, and finally, arguably our favorite article this week – 3 reasons your social media should be outsourced.

What eHarmony Can Teach You About Testing Social Media to Prove ROI

We’ll share three techniques to set up your first social media test. These techniques are based on what we learned from our customer, eHarmony.

3 Steps for Adding Video to Your Social Media Marketing

Looking for tips to get started with video? Making the right decisions in three key areas will help you create videos that engage people. Discover three steps to add video to your social media marketing.

5 Strategies for Any Average Joe to Replace Celebrities on Social Media

‘Average Joes’ like us are jumping on the opportunity to take part in brand campaigns. Here are five strategies, including channels, tips, and tools, you can employ to become far more than ‘average’ on social media:

3 Reasons Social Media Management Should Be Outsourced

With the burden of managing your business lying heavily on your shoulders and the unrealistic salaries social media managers will demand if you decide to hire one, you should consider having this task outsourced. Here are three more reasons to prove that outsourcing social media management is the best decision you will make.

For more social media tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter.